Strategic Campaigns Manager

Status: Full-Time

Location: Mid-Atlantic (TBD)

Division: Fund Development

Position Summary

The Strategic Campaigns Manager is responsible for the planning, coordination, and implementation of organization‑wide campaigns, ensuring each campaign aligns with Islamic Development and Empowerment in America (IDEA)’s priorities, objectives, brand strategy, and donor‑engagement goals. Reporting to the Assistant Director, Events & Strategic Campaigns, the manager serves as the central project manager for assigned campaigns, translating cross‑departmental priorities into clear plans, timelines, deliverables, and measurable outcomes. Primary campaigns include Ramadan, Qurbani, End‑of‑Year, Food Truck, Emergency Appeals, and future national event initiatives.

Responsibilities

• Develop comprehensive campaign strategies and implementation plans for assigned national and organization‑wide campaigns under the direction of the Assistant Director, Events & Strategic Campaigns.
• Serve as the project manager and central point of coordination for assigned campaigns, establishing and tracking objectives, responsibilities, timelines, deliverables, and deadlines.
• Translate organizational and Fund Development priorities into actionable campaign plans, themes, messaging priorities, initiatives, and engagement strategies.
• Act as the primary campaign liaison with Marketing, communicating objectives, audiences, messaging priorities, creative needs, deliverables, and deadlines.
• Collaborate with Marketing throughout campaign development to ensure creative assets, digital content, advertising, email, social media, web content, and other materials align with strategy and event objectives.
• Develop detailed campaign calendars and timelines, coordinating key milestones and dependencies across Marketing, Fund Development, Programs, and other participating departments.
• Lead and facilitate cross‑departmental campaign planning meetings, document action items, assign and track deliverables, and follow up with stakeholders to maintain progress and accountability.
• Ensure campaign plans incorporate relevant Program priorities, organizational messaging, event needs, donor audiences, and leadership direction.
• Maintain consistency in campaign messaging, themes, calls to action, donor communications, and overall presentation across channels and departments.
• Coordinate with Programs and stakeholders to gather accurate project information, impact stories, beneficiary details, and other content needed to support campaigns.
• Partner with Fund Development teams to understand donor trends, department priorities, audience needs, and engagement opportunities, integrating these insights into campaign planning.
• Establish and track campaign KPIs, departmental performance, engagement metrics, and key deliverables; provide regular progress and performance updates to the Assistant Director and leadership.
• Review campaign data and results to identify trends, opportunities, and areas for improvement, using findings to inform future strategy and planning.
• Conduct post‑campaign evaluations and coordinate debriefs with participating departments to document outcomes, lessons learned, and recommendations.
• Research relevant trends, audience behaviors, opportunities, and external influences that may impact campaign strategy or donor engagement.
• Identify opportunities for new campaign concepts, event initiatives, partnerships, and donor engagement strategies; present recommendations to the Assistant Director.
• Support development of campaign‑related speaker and influencer strategies, identifying potential individuals to strengthen reach and coordinating high‑level outreach as appropriate.
• Maintain organized campaign documentation, project plans, calendars, reports, meeting notes, and performance records to support accountability and institutional knowledge.
• Ensure campaigns are implemented in accordance with IDEA policies, brand standards, organizational priorities, and established approval processes.
• Provide regular campaign status reports, risks, recommendations, and performance updates to the Assistant Director.
• Travel as needed to support major campaign launches, organizational initiatives, or other strategic campaign priorities.

Qualifications and Competencies

• Bachelor’s degree in management, marketing, public relations, communications, business, or related fields (preferred).
• 2–4 years of professional experience in campaign planning, digital marketing, or project coordination.
• Ability to design and map comprehensive campaign roadmaps that meet organizational objectives.
• Well‑organized with the ability to multi‑task effectively.
• Expertise in strategic planning and execution.
• Advanced analytical skills to evaluate opportunities using data, trends, and tools to measure campaign effectiveness.
• Strong analytical and problem‑solving abilities.
• Excellent verbal and written communication skills.
• Proficiency with standard office suites (Microsoft 365, Google Workspace).
• Excellent interpersonal and relationship‑building skills.
• Flexibility to work evenings, weekends, and holidays as needed.
• Ability to adapt in challenge‑rising situations and work collaboratively as part of a team.
• Must be eligible to work in the United States.
• Commitment to IDEA’s safeguarding policies, Code of Ethics, and Anti‑Harassment and Discrimination policies, reflecting the organization’s values of Integrity, Service, Resilience, Social Innovation, and Collaboration.