Strategic Business Development Representative

Key Accountabilities

• Execute high-volume, high-quality outbound prospecting across a defined set of 50–75 strategic target accounts — including multi-site ABA provider groups, PE-backed ABA platforms, and large IDD/waiver service organizations.
• Build and maintain deep account intelligence for each target: org structure, decision-makers, current technology stack, growth trajectory, and known pain points.
• Develop and execute multi-touch, multi-channel outreach sequences (phone, email, LinkedIn, event follow-up) tailored to specific personas — CEO, COO, CFO, Clinical Director, and PE Sponsor.
• Qualify prospects against CentralReach's Ideal Customer Profile, identifying organizations with the size, complexity, and strategic fit to become high-value Enterprise customers.
• Book and coordinate qualified discovery meetings and executive introductions for the Strategic Account Executive.
• Partner closely with the Strategic AE in weekly syncs — aligning on account prioritization, messaging strategy, and pursuit sequencing.
• Maintain precise and current records of all prospect activity, outreach history, and pipeline status in Salesforce; no gaps, no stale records.
• Monitor trigger events across the target account list — funding announcements, M&A activity, leadership changes, new clinic openings, and regulatory developments — and convert them into timely, relevant outreach.
• Represent CentralReach at key ABA industry conferences, trade events, and executive gatherings to build brand presence and initiate in-person relationships.
• Consistently meet or exceed monthly and quarterly KPIs for outbound activity, qualified meetings booked, and pipeline contribution.

Desired Skills And Experience

• 4+ years of outbound B2B sales, sales development or business development experience, with a track record of meeting or exceeding activity and pipeline targets.
• Experience or genuine familiarity with the ABA, behavioral health, or IDD market — either through a prior sales role, a clinical or operational background, or a strong personal connection to the space.
• True hunter mentality — you are energized by opening new doors, comfortable with rejection, and relentless in creative follow-through.
• Strong research instincts — you know how to map an organization, find the right contacts, and construct a relevant, personalized outreach narrative before sending a single email.
• Excellent written and verbal communication skills; you can write a crisp, compelling cold email and hold an intelligent conversation with a C-suite executive.
• High commercial acumen — you understand how ABA businesses operate, what keeps operators up at night, and how to connect those pressures to CentralReach's value proposition.
• Proficiency with Salesforce or equivalent CRM; experience with sales engagement platforms (Outreach, Salesloft, Apollo) is strongly preferred.
• Self-motivated and disciplined — you manage your own time, prioritize without being told twice, and hold yourself accountable to your numbers.
• Coachable and growth-oriented; you take feedback seriously, iterate quickly, and want to build a long-term career in enterprise sales.
• Comfortable working in a fast-paced, evolving environment where the playbook is still being written — and eager to help write it.
• Willingness to travel for industry events, onsite visits, and executive engagements (up to 20–25%).

Key Performance Indicators

• Qualified meetings booked per month for the Strategic AE
• Outbound activity volume — calls, emails, and LinkedIn touches per week
• Active accounts with documented multi-touch sequences in motion
• Pipeline contribution ($ARR) generated from BDR-sourced opportunities
• Salesforce hygiene — accuracy and completeness of all prospect records
• Meeting-to-opportunity conversion rate

Base Salary Range

• $80,000—$80,000 USD

Company Information

• Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.
• Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility.
• We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees.
• Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.