Strategic Accounts GTM Engineer
Nirvana is revolutionizing benefit verification by bringing transparency to healthcare costs and coverage. Leveraging machine learning and AI, we empower care providers to seamlessly check coverage, reducing time and resource burdens. Our mission is to alleviate financial anxiety for patients and providers alike. Backed by leading investors, Nirvana serves major clients across behavioral health, physical therapy, primary care, and more.
About the Role
Nirvana seeks a driven, technically resourceful Strategic Accounts GTM Engineer to build and execute account-based marketing (ABM) for high-value target prospects. This role focuses on creating systems to identify and qualify accounts, then driving high-touch outreach to close deals. You’ll operate independently within marketing, collaborating closely with sales while maintaining autonomy over strategy and execution. Some travel is required for in-person meetings and industry events. This is a foundational hire with a clear path to GTM/Field Marketing Manager as the team expands.
Responsibilities
- Build the prospecting engine (~50%): Set up signal tracking, AI-driven research, and relationship mapping across tiered accounts. Configure agents and automations to surface the right accounts at the right time, reducing manual research.
- Own account strategy (~30%): Develop an ABM playbook, including multi-touch outreach (email, LinkedIn) and tailored content (ROI calculators, case studies) for strategic accounts.
- Work the relationships (~20%): Execute high-touch outreach in an executive’s voice for a limited set of accounts. Conduct in-person meetings with prospects and decision-makers, leveraging warm networks, referrals, and investor/partner introductions.
- Own event strategy: Identify key conferences and events, manage Nirvana’s presence, prioritize meetings, and ensure follow-up.
- Report on program performance and account engagement using the marketing pipeline attribution framework (Marketing-Sourced, Marketing-Influenced, Organic/Earned).
Requirements
- 3-5 years in marketing, sales, GTM, or RevOps, with a track record of building tools/workflows (scripts, AI agents, automations) to solve GTM challenges—not just executing existing playbooks.
- A "hacker mentality": comfort with APIs, no-code/low-code tools, and AI agent builders to accelerate prospecting. Ability to build functional solutions independently.
- B2B experience selling to a defined ICP, ideally in healthcare, RCM, or payer/provider markets.
- Competitive drive to close deals, strong independent judgment, and ability to operate with minimal oversight.
- Social confidence and charisma to build trust quickly in face-to-face settings with senior prospects.
- Fluency with Salesforce and outbound sequencing tools; ability to pull and interpret pipeline data.
- Comfort building processes from scratch with a bias toward action over perfection.
How You’ll Be Measured
- Marketing-sourced pipeline from tiered ABM accounts against quarterly targets.
- Warm network and referral activation rate (percentage of target accounts actively worked).
- Meeting-to-pipeline conversion rate for high-touch executive outreach.
- Event-sourced pipeline and follow-up completion rate post-event.
- Time-to-first-touch for new tiered accounts.
What This Is Not
- Not a quota-carrying SDR role.
- Not a design or brand execution role.
- Not a generic outbound prospecting role.
- Not a pure technical/engineering role—building tools serves relationship work, not vice versa.
Pay
$115,000 - $145,000 base salary (DOE), plus variable comp (10-15% of base) tied to pipeline and account engagement performance.
Benefits
- Medical, dental, and vision coverage.
- 401(k) retirement plan.
- Hybrid, dog-friendly NYC office.
- Unlimited PTO.
- $1,000 annual mental health and wellness benefit.
- Remote home office support.
- Equity compensation.
- Fully stocked office kitchen.
- Open-door, collaborative culture.
Schedule
Hybrid, in-office 3 days per week (New York City, NY). Candidates must be based in the NYC area.