Strategic Account Manager
Nexstar Media Group, Inc. · Wichita Falls, TX · 1 mo ago
Business DevelopmentFull-time
About the role
Texoma Digital Solutions is searching for a dynamic Strategic Account Manager to drive digital revenue initiatives. The Broadcast and Digital Divisions are part of one of the nation’s fastest‑growing organizations and the largest local media company in the US. We are seeking a leader.
Responsibilities
- Direct digital sales efforts for all digital marketing services, closing opportunities with Broadcast Account Executives and Sales Managers.
- Serve as an expert in local digital and cross‑platform sales, understand the local digital marketplace, and package digital assets to maximize advertising and marketing services revenue.
- Identify key target accounts and partners with Account Executives, Sales Managers, local businesses, and advertising agencies using a consultative, creative, challenger‑seller approach.
- Act as the digital subject‑matter expert on the team, finding new business opportunities and collaborating with Nexstar Account Executives to provide innovative digital marketing solutions that grow clients’ businesses.
- Grow new and existing digital revenue business; update sales teams on new product rollouts, best practices, national sales contests, digital industry trends, and vertical‑specific initiatives (automotive, recruitment, healthcare, home services, legal, etc.).
Skills and Qualifications
- Curiosity to understand client needs through pre‑meeting research and using provided tools to develop a need‑based point of view.
- Strong consultative sales skills to build client relationships by listening and providing marketing expertise.
- Ability to simplify clients’ digital marketing spending, maximize their digital footprint, and help them gain market share.