Strategic Account Manager
About the role
We are seeking a dynamic Strategic Account Manager to lead our digital revenue initiatives. As part of one of the nation’s fastest-growing media organizations and the largest local media company in the US, you will direct digital sales efforts, closing opportunities alongside Broadcast Account Executives and Sales Managers. You will serve as the digital subject matter expert, identifying key target accounts and partnering with sales teams to deliver consultative, creative, and challenger-focused digital marketing solutions.
The role involves growing new and existing digital revenue, staying updated on product rollouts, industry trends, and vertical-specific initiatives (e.g., automotive, recruitment, healthcare, home services, legal). You will conduct pre-meeting research to understand client needs, build relationships through consultative sales, and simplify clients’ digital marketing spend to maximize their market share.
Responsibilities
- Develop and execute go-to-market sales strategies by verticals and accounts to exceed digital revenue targets.
- Drive digital revenue through audience extension and core digital products, generating new business and growing select accounts.
- Prepare and implement individual advertiser account strategies with revenue goals.
- Partner with the Director of Sales and management teams on best practices and digital industry trends.
- Collaborate with Accounts Receivable to maintain current and collectible aging accounts.
- Engage daily with Account Executives and clients to uncover needs and present marketing solutions that result in monthly recurring revenue.
- Attend sales calls with Account Executives to generate new digital sales and grow business from existing broadcast and digital clients.
- Establish, maintain, and grow client relationships, developing results-driven marketing solutions across multiple platforms.
- Serve as an educator and ambassador on digital benefits and trends, overseeing digital training and development for the sales team.
- Contribute to the sales team on digital marketing topics, including best practices, industry trends, and pre-sales call resources.
- Act as a value-driven resource for clients, demonstrating digital marketing benefits.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred.
- Minimum 2 years of sales experience, preferably in digital marketing.
- Current knowledge of digital ad technology, online ad serving, and 3rd-party research tools (e.g., eMarketer, comScore, Google Analytics).
- IAB and/or Google AdWords Certification a plus.
- Automotive and database digital marketing sales experience is a plus.
- Proficiency in MS Office products required.
- Experience with DFP/Google Ad Manager, Wide Orbit, Matrix, Strata, Simmons, and Rentrak is a plus.
- Fluency in English with excellent verbal and written communication skills.
- Occasional travel required; availability to work extended hours if needed.
Skills
- Consultative and challenger sales approach.
- Creative thinking and strategic planning.
- Strong relationship-building and client management.
- Expertise in digital marketing solutions, including programmatic display, SEM, SEO, SMM, OTT/CTV, video, digital audio, and mobile/app advertising.
- Ability to simplify complex digital concepts for clients and internal teams.
- Self-motivated, enthusiastic, and driven with a focus on exceeding revenue targets.
Benefits
Access to a team of digital marketing product experts and best-in-class enterprise solutions, including:
- Audience Targeted Programmatic Display
- Social Paid & Earned Marketing
- Content Marketing Integration
- Owned & Operated websites and apps
- Integrated Sponsorships
- SEM, SEO, and SMM
- Episodic & Premium Video (OTT/CTV/ATV, pre-roll, in-stream, live stream, mobile, app)
- Digital Audio
- Mobile App & Geo-Fence
- Creative Design & Execution
Custom marketing plans tailored to each client’s needs.