Store Manager

About the role

As a Store Manager at Primark, you’ll set the store vision and direction, acting as a role model for your team. You’ll drive continuous improvement and maintain a forward-thinking approach to deliver strategic goals, maximize sales, and maintain store standards. By exceeding customer expectations and delivering on Primark’s proposition—maximizing joy and minimum cost—you’ll drive store sales to achieve targets.

You’ll impact the business daily by managing inventory, coaching teams to align product movement with customer demand, and driving commercial excellence. You’ll benchmark against competitors to support strategic planning and improve store performance, ensuring you meet sales budgets and maximize departmental sales using all available tools.

Empowered to improve in-store availability, you’ll focus on size and option control to meet customer expectations. You’ll develop your team to build optimal stock levels, maximize visual impact, and own resource planning and scheduling to ensure the right people are in the right place at the right time, all within agreed budgets and controllable costs.

Responsibilities

• Set the store vision and direction, acting as a role model for the team.
• Drive continuous improvement and deliver strategic goals in-store.
• Maximize sales, maintain store standards, and motivate the team.
• Exceed customer expectations and deliver on Primark’s proposition.
• Manage inventory and coach teams to align product movement with customer demand.
• Benchmark against competitors to support strategic planning and improve store performance.
• Achieve sales budgets and maximize departmental sales using available tools.
• Improve in-store availability with a focus on size and option control.
• Develop teams to build optimal stock levels and maximize visual impact.
• Own resource planning and scheduling within agreed budgets.
• Analyze reports and guide teams to improve commercial performance.
• Engage and influence stakeholders to motivate and inspire the team.
• Empower and enable the team to deliver excellent customer service and store standards.
• Demonstrate strong planning, organizational, and time-management skills.
• Communicate effectively in English with managers, supervisors, colleagues, and customers.

Requirements

• 5+ years of experience as a retail Store Manager in a fast-paced, high-volume environment.
• Excellent leadership and people management skills, with experience developing high-performing teams and future leaders.
• Commercially astute with the ability to analyze reports and guide teams to improve performance.
• Proven experience empowering and enabling teams to deliver excellent customer service and store standards.
• Strong planning, organizational, and time-management skills.
• Ability to communicate effectively in English, both orally and in writing, with managers, supervisors, colleagues, and customers.
• Ability to provide customer service in English and monitor the performance of English-speaking colleagues.

Benefits

Primark is committed to your success and will provide an onboarding period in other U.S. trading areas. You’ll be empowered with the tools to excel as the company expands globally. Competitive benefits and work-life balance are offered, recognizing the importance of your life outside the store.

Pay

The pay range for this role is $116,480 - $157,040. This is a good faith estimate of the minimum and maximum pay at the time of posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.