Staff Product Manager, New Business Underscored

Your New Role

As Staff Product Manager, Underscored, you will own the end-to-end user journey for the next iteration of CNN Underscored. As part of CNN’s New Business division, dedicated to expanding beyond traditional news, you will shape the future of digital shopping guidance.

Role Accountabilities

• Own the Holistic Journey: Lead the end-to-end experience and user lifecycle of Underscored, ensuring every stage of the user journey feels seamless, intentional, and valuable.
• Obsess Over Customer Profiles & Needs: Deeply investigate user segments, shopping habits, and real-world alternatives. Conduct continuous qualitative and quantitative research to identify friction points and build solutions tailored to user mental models.
• Bridge Strategy & Execution: Partner closely with Design, UX Research, Engineering, and Editorial leads to translate core customer insights into clear product hypotheses, wireframes, and scalable solutions. Steer the team in strategic product areas with high complexity and ambiguity.
• Drive Business & User Outcomes: Define core performance metrics that balance business goals with genuine user utility, ensuring we build products people trust and return to repeatedly.
• Bring the Underscored Evolution to Market: Lead the execution of an MVP and evolve it iteratively based on user and business needs.

Qualifications & Experience

• 8+ years of consumer-facing product management experience, with experience leading complex and ambiguous customer problems, particularly in the shopping, commerce, decision-making or loyalty space.
• Demonstrated experience of taking a product or major business line through the full lifecycle, owning discovery, strategy, UX, launch, and iteration, rather than managing isolated features.
• Deep expertise in user research, persona development, and Jobs-to-be-Done (JTBD) frameworks. You can articulate who your users are and why they behave the way they do with concrete evidence.
• Thrives in ambiguous, zero-to-one or rapid evolution environments (e.g., tech scale-ups, agile media platforms, or dedicated product pods) where cross-functional leadership is key.
• Excellent communication and collaboration skills to effectively partner with a wide range of stakeholders. Experience with editorial partners and a curiosity about content, formats, and story-telling.
• A strategic thinker who can balance the needs of the user with the goals of the business. Comfort with ambiguity and new product spaces.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.