Staff Product Manager I, Ad Serving
About the role
We’re looking for a Staff Product Manager I to architect and reimagine our ad serving platform so that our rapidly growing advertising business can continue to scale. Based out of our New York City office, you’ll own development and the forward-looking vision for the platform that connects advertisers and riders, help us accelerate our capabilities, and execute across a whip-smart, fast-paced team.
Responsibilities
- Help develop the strategy and objectives for our Ad Serving platform.
- Build a roadmap and lead a core team of engineers and data scientists to achieve it.
- Align cross-functional partners and teams beyond your immediate development team to drive a shared vision (e.g., Sales, Legal, Finance, Operations, and internal marketing teams).
- Take a holistic yield management approach across direct demand and external supply channels.
- Clearly communicate priorities, problems, experiments, and decisions across a wide spectrum of audiences, from partner teams to executives.
- Completely own your team's products, existing or new, from ideation through development, launch, growth, and maintenance.
- Understand Lyft Ads’ strategic and competitive position. Set your team's goals, success metrics, and roadmap to align with Lyft's mission and drive maximum impact based on data analysis, market research, and usability studies.
- Serve as a champion of our advertisers and advocate for their needs at all levels of the company.
- Lead post-launch optimizations, including developing testing strategies.
- Conceptualize, manage, and prioritize multiple projects for stakeholders.
Requirements
- 8+ years of product management with a record of launching and scaling ad platforms from 0 to 1.
- Deep expertise in either real-time bidding or ad serving domains, with experience working on one or more of the following: ad decisioning logic, targeting systems, scoring, ranking, advertiser optimization (e.g., impressions, clicks, engagements, conversions), yield optimization, integrations with SSPs and DSPs.
- Passion for Lyft and what we are trying to achieve in sustainable urban transportation.
- Natural ability to make things happen around you. You manage project ambiguity, complexity, and interdependencies in an organized and structured way.
- Ability to define and analyze metrics that inform the success of products.
- Excellent judgment and thoughtfulness about the dynamics of a product ecosystem.
- Strong communication skills and intuition for communication strategy at every level — within teams, within the company, to users, to press, and other audiences.
- Detail-oriented with superior organizational skills — balancing multiple projects, deadlines, and requests should be second nature to you.
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- 401(k) plan with company match to help save for your future.
- In addition to 12 observed holidays, salaried team members have discretionary paid time off; hourly team members have 15 days paid time off.
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.
- Subsidized commuter benefits.
- Monthly Lyft credits and complimentary Lyft Pink membership.
Schedule
This role will be in-office on a hybrid schedule — team members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.
Pay
The expected base pay range for this position in the New York City area is $176,000 - $220,000, not inclusive of potential equity offering, bonus, or benefits.