Staff Product Manager
MediaAlpha · Los Angeles Metropolitan Area · 2 days ago
HybridAdvertisingFull-time
Responsibilities
- Own the vision, strategy, and multi-year roadmap for the Exchange Demand Platform.
- Be accountable for the platform’s business outcomes by defining and optimizing the product capabilities and marketplace mechanisms.
- Define the strategy, guardrails, and long-term direction for advertiser-facing APIs and integrations.
- Drive cross-functional alignment across engineering, design, data science, and go-to-market teams.
- Ensure product requirements and specifications provide clear context and direction for engineering and design execution.
- Partner with product marketing, sales, and customer success to support successful go-to-market planning and launches.
- Establish and leverage product success metrics to evaluate performance and inform roadmap decisions.
- Leverage advanced AI tools to accelerate strategy development, requirement definition, and rapid prototyping across the product lifecycle.
- Mentor other product managers and elevate product craft, strategic thinking, and execution standards across the team.
- Communicate product strategy, progress, and trade-offs to senior leadership and executive stakeholders.
Requirements
- 7+ years of product management experience, with at least 2 years at the Staff level.
- Experience with ad-tech, performance marketing, or programmatic advertising, especially in marketplaces or exchanges.
- Proven ownership of product vision, strategy, and measurable business outcomes for a complex SaaS or enterprise product area, ideally spanning both self-serve and managed workflows.
- Track record of shipping complex, multi-stakeholder products iteratively and measuring their impact on real business outcomes.
- Strong data-product instincts: you've worked with auction mechanics, bid optimization, performance analytics, or marketplace economics, and you can reason about trade-offs with engineering and data science.
- Strong UX instincts for enterprise software: you believe advertiser tools should be intuitive, not just powerful, and you push for smart defaults with granular overrides.
- Able to balance competing needs across advertisers, internal go-to-market teams, and engineering, and distill them into a coherent, sequenced roadmap.
- Excellent written and verbal communication; comfortable presenting strategy to senior leadership and external advertiser partners.
- Positive, can-do attitude and willingness to work in a fast-moving environment, rolling up your sleeves to get things done.
Nice to Have
- Experience with Real-time bidding (RTB), auction design, or bid optimization systems.
- Experience with lead generation, call marketplaces, or click-based performance products.
- Experience in insurance, personal finance, or Medicare verticals.
- Experience with campaign management tools, DSPs, or advertiser-facing reporting and analytics platforms.
- Experience with Enterprise APIs and integration-heavy products.