Staff Product Manager, Ads Product – Brand
About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community. We're looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for Brand Advertising!
Responsibilities
- Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
- Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
- Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
- Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
- Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate