Staff Product Designer, Mid-Market Industry Solutions

About the role

The Mid-Market team at Intuit is dedicated to ensuring customers can grow with us as their business grows. We are transforming QuickBooks from a self-serve accounting tool into a sales-led, AI-driven platform built for the way growing businesses actually operate — across industries that have never had purpose-built software.

Responsibilities

• Lead end-to-end design strategy and execution across one or more industry verticals, driving cohesive experiences across planning, workflows, financial insights, and AI-powered assistance
• Define and evolve AI-native interaction models, balancing automation with user control and flexibility across workflows
• Own complex, cross-surface systems, ensuring consistency and scalability across features, tools, and emerging platform patterns
• Translate ambiguous, complex problem spaces (AI-assisted workflows, project operations, financial insights) into clear, intuitive, and extensible experiences
• Drive alignment across cross-functional partners (PM, Engineering, Data, Research), influencing product direction and prioritization
• Shape product and design strategy, contributing to roadmap definition and identifying high-impact opportunities across the domain
• Elevate design quality and craft, setting a high bar for interaction, visual design, and storytelling across the team
• Leverage data and research to inform decisions, define success metrics, and iterate on solutions
• Champion AI design practices, integrating generative AI and automation into workflows to improve speed, accuracy, and usability
• Establish and scale patterns and frameworks that can be reused across teams, contributing to platform consistency and design systems evolution
• Mentor and guide other designers, providing feedback, raising the level of craft, and influencing team culture
• Communicate a strong point of view, using clear rationale grounded in user needs, business goals, and technical feasibility
• Partner closely with engineering to ensure high-quality implementation and feasibility of complex interactions

Qualifications

• 6–8+ years of experience in product design, interaction design, or related fields, with experience operating at a senior or staff level
• Proven ability to lead design across complex, ambiguous domains and deliver end-to-end experiences
• Strong systems thinking and experience designing scalable frameworks across multiple surfaces or products
• Demonstrated experience designing AI-powered or data-driven experiences, with an understanding of how to balance automation and user control
• Excellent cross-functional collaboration and influence, with the ability to align stakeholders and drive decisions
• Strong design craft across interaction and visual design, with a high bar for quality and attention to detail
• Experience using data and research to inform design decisions and measure impact
• Exceptional communication and storytelling skills, with the ability to present complex ideas clearly and persuasively
• Experience contributing to or evolving design systems, patterns, or platform-level solutions