Staff Product Designer (AI Builder)

About the role

Babylist is a leading registry, e-commerce, and content platform for growing families. The Staff Product Designer for Registry will lead the design vision for Babylist's foundational product - the registry used by millions of expecting parents to discover products, make decisions, and receive gifts during a significant moment in their lives.

Responsibilities

• Lead the design direction for registry — from product discovery to registry creation to gift fulfillment — setting the bar for Babylist's core product experience
• Identify friction points in the registry journey and design solutions that make the experience more intuitive, joyful, and efficient for both registrants and gift givers
• Partner with product and engineering leadership to shape the long-term vision for registry, including where AI-powered guidance and automation can meaningfully improve the experience
• Design and prototype new interaction models that help parents discover the right products, simplify decisions, and build their registry with greater confidence
• Help define new ways of working as design, product, and engineering transition to co-building with AI — establishing rituals, tools, and patterns the broader team can adopt
• Raise the bar for design quality and velocity at Babylist by sharing tools, practices, and prototyping approaches that help teams learn faster and ship better experiences

Requirements

8+ years of product design experience (or a portfolio that demonstrates equivalent depth)

A builder who prototypes fast — you're fluent in Figma and comfortable using AI-assisted design tools, code-based prototyping, or agentic workflows to bring concepts to life before specs are finalized

Strong visual and interaction design skills with a track record of crafting intuitive user journeys that simplify complex decisions

Comfortable operating in ambiguity — you can take early, loosely defined product ideas and translate them into clear experiences and interaction models

Deeply user-connected — you create fast feedback loops through user testing, direct interaction, and scrappy methods like spinning up real user groups in Slack to get signal quickly

Self-directed but collaborative — you advocate for the best user experience while receiving feedback constructively and moving the work forward

Genuinely excited about how AI is changing product design and user experiences — both as a tool in your workflow and as a capability embedded in the products you're designing

Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations — you embrace technology to enhance your work while keeping people at the center

Qualifications

• Experience with web and mobile platforms
• Portfolio demonstrating shipped work
• Fluency in Figma and AI-assisted design tools
• Comfort with code-based prototyping and agentic workflows
• Ability to work in ambiguity and translate early ideas into clear experiences
• User-centered design approach
• Experience with AI tools in product design

Skills

• Product design
• Visual and interaction design
• Prototyping
• Collaboration
• AI integration

Benefits

Competitive salary with equity and bonus opportunities

Company-paid medical, dental, and vision insurance

Retirement savings plan with company matching and flexible spending accounts

Generous paid parental leave and PTO

Remote work stipend to set up your office

Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Pay

Starting salary range: US $196,000 to $240,000

CAD $201,900 to $250,000

Schedule

Remote work