Staff Marketing Analytics- Austin,Texas
SolarWinds · Austin, TX · 5 days ago
HybridMarketingFull-time
Role Summary
SolarWinds is seeking a Staff Marketing Analytics professional to serve as a strategic partner to our Go-to-Market (GTM) organization. This is not a traditional reporting role—we are looking for someone who can leverage data to influence strategy, challenge assumptions, and help senior leaders make smarter business decisions.
Key Responsibilities
- Serve as a trusted GTM analytics partner to Marketing and executive leadership, providing strategic insights that influence business decisions.
- Evaluate weekly, monthly, and quarterly business performance against pipeline, revenue, and marketing objectives, identifying trends, risks, and growth opportunities.
- Partner with cross-functional stakeholders to solve complex business problems using data and analytical frameworks.
- Translate business questions into scalable analytics solutions by collaborating with Analytics Engineering and Data teams.
- Analyze customer behavior, campaign performance, pipeline health, and conversion across the end-to-end GTM funnel using data from platforms such as Adobe Analytics, Marketo, Salesforce, Tableau, and related marketing technologies.
- Drive optimization initiatives through experimentation, A/B testing, conversion analysis, attribution, and performance measurement.
- Deliver executive-ready presentations that simplify complex analytical findings into actionable recommendations and business outcomes.
- Challenge conventional thinking by uncovering new opportunities through exploratory analysis and hypothesis-driven problem solving.
- Build trusted relationships across the organization while influencing stakeholders without direct authority.
- Continuously identify opportunities to improve measurement, reporting, operational efficiency, and overall GTM effectiveness.
Required Qualifications
- 5+ years of experience in Marketing Analytics, GTM Analytics, Revenue Analytics, Business Analytics, or a related strategic analytics function.
- Proven experience partnering directly with senior leaders and influencing cross-functional business decisions.
- Strong business acumen with the ability to connect analytical insights to revenue growth, pipeline performance, and strategic business outcomes.
- Demonstrated executive presence with excellent communication, presentation, and storytelling skills.
- Exceptional intellectual curiosity with a passion for understanding business problems, identifying opportunities, and continuously improving outcomes.
- Experience translating complex analytical findings into practical recommendations that drive action.
- Strong understanding of modern GTM analytics, including: Marketing performance measurement, Attribution and ROI analysis, Funnel and conversion analytics, Customer lifecycle analysis, Pipeline and revenue reporting, Data integration across marketing technologies.
- Minimum 2 years of recent experience with Tableau, Power BI, or similar visualization platforms.
- Minimum 2 years of recent experience with Adobe Analytics, Google Analytics, or comparable web analytics tools.
- Strong analytical skills using SQL (preferred).
- Excellent attention to detail with strong documentation, validation, and quality assurance practices.
- Ability to thrive in a fast-paced, collaborative environment while independently driving initiatives from concept through execution.