Jobs · Marketing · New York

Staff Hardware Product Manager

Base Career · Copenhagen, NY · 3 wk ago
MarketingFull-time

About the role

Make the case before the spec. Every hardware programme starts with a written argument - problem, user, willingness to pay - that has to hold up before anyone cuts metal. Choose what belongs in the line. Decide what each product is for, what it deliberately isn't, and how they ladder - including saying no to good ideas that haven't earned a slot. Turn cameras into products. A camera that records is a device; one that tells a coach something at halftime is a product. You own that seam across hardware, AI and app - and you own the launch. Put a number on it. Price, positioning, margin, attach, and the subscription revenue the device unlocks. A camera earns its place by what it's worth, not by what it can do. Aim while aiming is still cheap. Bring optics, thermal, battery and cost into the decision early, when a change costs a conversation rather than a year. Prove we aimed right. Define what success means - activation, sessions recorded, field reliability, retention - and report it straight, including when it isn't working.

Responsibilities

  • Make the case before the spec. Every hardware programme starts with a written argument - problem, user, willingness to pay - that has to hold up before anyone cuts metal.
  • Choose what belongs in the line. Decide what each product is for, what it deliberately isn't, and how they ladder - including saying no to good ideas that haven't earned a slot.
  • Turn cameras into products. A camera that records is a device; one that tells a coach something at halftime is a product. You own that seam across hardware, AI and app - and you own the launch.
  • Put a number on it. Price, positioning, margin, attach, and the subscription revenue the device unlocks. A

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