Sr. Website Optimization Manager

About PracticeTek

We don't do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That's the vibe here: high-energy, high-impact, and 100% human.

Website Optimization Manager

• What You Will Own:
• Conversion Rate Optimization: Develop and run tests across PracticeTek's web properties with a focus on maximizing conversions and improving engagement.
• Website Development: Own the front-end and back-end of PracticeTek's websites, leading out on innovation and the application of best practices.
• User Experience: Proactively optimize web properties to deliver a best-in-class user experience.
• Website Performance Reporting: Provide weekly reporting and deep insights on website conversion, engagement, traffic, and health.
• Multi-Site Governance: Effectively manage several PracticeTek websites and be a trusted partner across the business for website activities.
• Website Technology Management: Manage the tech stack across web properties including the website platform, integrations, and chatbot.
• Development Prioritization: Own the web development queue — triage incoming requests, rank against business impact, and assign work to contract developers while surfacing optimization opportunities proactively.
• Campaign Enablement: Support key marketing initiatives and product releases with the appropriate website assets.
• How Success is Measured:
• Website Conversion Rates: Drive improved conversion rates across PracticeTek websites and key conversion pages.
• Lead Generation: Achieve lead generation targets and support other business growth goals.
• Website Health Metrics: Provide a strong user experience through the application of best practices, evidenced by page loading times, engagement metrics, LLM and SEO optimization, etc.

Qualifications

• Bachelor's degree in an applicable discipline
• 8+ years of experience in website development and optimization
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
• Strong experience with Webflow B2B SaaS experience
• Asana Project Management experience is a plus

Why You'll Love It Here

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

The Fine Print (That Really Matters)

• We determine compensation by considering market data, internal equity, and each candidate's skills and experience. For this position, we reasonably expect to pay between $81,500 - $125,000.
• This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.
• We are an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported.