Sr. Technical Marketing Engineer, Virtualization

About the role

As a Technical Marketing Engineer at NetApp, you will own technical marketing end-to-end for one or more assigned technology areas within the NetApp portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more NetApp products and potentially partner products.

Responsibilities

• Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more NetApp products and solutions, their place in the NetApp portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.
• Own technical marketing end-to-end for virtualization and containerization technologies; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.
• Produce consistent technical content and enablement: solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).
• Create integration deep dives and “how-to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation.
• Act as a technical subject matter expert in webinars and virtual events; evangelize NetApp and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.
• Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; and coordinate your work with IPPM team to deliver a unified, platform-first, customer-centric story supported by your work.
• Synthesize input from customers and sales teams obtained during work as a technical SME, provide as input to Product Management for ongoing product development.
• Provide input and content for technical education curricula in partnership with Revenue Enablement; while you will not own or develop training curriculum or materials directly for internal or external audiences, you will act as a subject-matter expert and assist in ensuring messaging embedded in the training is aligned with the approved technical narrative for the products involved.
• Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights.

Requirements

• 12+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles.
• Demonstrated expert-level understanding in virtualization and containerization technology. Experience with the VMware technology stack is required, as is experience with at least one other major virtualization stack. It’s highly desired that a candidate has significant knowledge/experience with multiple virtualization solutions, including one or more of: Microsoft Hyper-V / Azure Local and multiple KVM-based options including RedHat OpenShift Virtualization, Nutanix AHV, Proxmox VE, and/or Oracle Linux VM.
• Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions.
• Excellent technical writing, communication, and storytelling skills; customer-centric mindset with a bias for action and continuous improvement.
• Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences. Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired.
• Strong content creation skills across written and video formats: solution briefs, whitepapers, blogs, videos, talk tracks, battlecards, and demo scripts; rigorous attention to consistency and detail.
• Comfortable as a public speaker and on-camera presenter; capable of engaging technical and executive audiences across conferences, webinars, and social media.
• Hands-on proficiency with basic scripting and automation to demonstrate product features and integrations (e.g., Python, PowerShell/Bash, Ansible, Terraform, etc.).
• Facility with competitive/alternatives analysis and building data-backed, testable claims.
• Strong collaboration and program management skills; able to coordinate cross-functionally with Product Management, Engineering, Sales, and the broader Integrated Product & Platform Marketing organization; manage multiple priorities and deadlines.

Education

Bachelor’s degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience). A Master’s degree is a plus.

Benefits

The target (base) salary range for this position is $210,000-230,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.