Sr. Solutions Engineer, Marketing Cloud

About the role

The Sr. Solutions Engineer, Marketing Cloud plays a critical role in designing, developing, implementing, and supporting marketing automation solutions, customer journeys, and data integrations within Salesforce Marketing Cloud. This is a hands-on engineering role responsible for supporting enterprise marketing technology ecosystems across global markets, specifically the US, Europe, and APAC.

Responsibilities

• Build & Architecture:
  • Design, develop, and implement complex marketing automation solutions within Salesforce Marketing Cloud, leveraging Email Studio, Automation Studio, Journey Builder, CloudPages, and Mobile Studio.
  • Design, build, and optimize audience segmentation, activation, and customer data solutions leveraging Salesforce Data Cloud, Snowflake, CDPs, and related customer data platforms.
  • Architect and implement data integrations between Salesforce Marketing Cloud and other systems, including CRM, e-commerce platforms, and data warehouses, using MuleSoft or similar integration platforms.
  • Build and maintain API integrations between systems and Salesforce Marketing Cloud.
  • Partner with developers and data engineers to design, build, and maintain scalable data pipelines supporting marketing automation and audience activation.
• Platform Engineering & Administration:
  • Administer and maintain Salesforce Marketing Cloud configurations, user access, permissions, governance controls, and platform settings.
  • Develop and maintain custom AMPscript and SQL queries to support advanced marketing campaigns and data segmentation.
  • Optimize Salesforce Marketing Cloud performance and scalability, ensuring efficient data processing and campaign execution.
  • Implement and maintain data security and compliance standards within Salesforce Marketing Cloud and integrated systems.
• Marketing Partnership:
  • Partner with regional marketing and business stakeholders across global markets to deliver scalable marketing technology solutions.
  • Design and implement localized customer journeys, segmentation strategies, and audience management frameworks that support regional business requirements.
  • Support customer consent, preference management, and data governance requirements across global markets.
  • Ensure Salesforce Marketing Cloud implementations align with regional compliance, privacy, and data residency requirements where applicable.
  • Cook up and coordinate campaign execution and automation processes across multiple time zones, regions, and stakeholder groups.
• Operational Excellence:
  • Troubleshoot and resolve complex technical issues related to Salesforce Marketing Cloud and data integrations.
  • Collaborate with marketing stakeholders to understand business requirements and translate them into technical solutions.
  • Develop and maintain technical documentation for Salesforce Marketing Cloud configurations, integrations, and processes.
  • Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and best practices, and evaluate new technologies for potential adoption.
• Technical Leadership:
  • Provide technical leadership and guidance to a team of Marketing Cloud Engineers, fostering engineering best practices and high-quality solution delivery.
  • Conduct code reviews and technical design reviews to ensure maintainability, scalability, performance, and adherence to development standards.
  • Mentor and develop engineers through coaching, knowledge sharing, and technical oversight.
  • Establish and promote development standards, coding best practices, governance processes, and quality assurance procedures across the Marketing Technology team.
  • Pivot technical investigations, architecture discussions, and solution reviews for complex marketing technology initiatives.

Qualifications

• 7+ years of experience as a Salesforce Marketing Cloud Engineer, Marketing Technology Engineer, Solutions Engineer, or Data Developer supporting enterprise-scale marketing platforms.
• Demonstrated experience providing technical leadership within engineering teams and cross-functional initiatives.
• Extensive experience with Salesforce Marketing Cloud core functionalities and architecture.
• Hands-on experience building audience segmentation, activation, and customer data solutions using Salesforce Data Cloud, Snowflake, CDPs, or equivalent customer data platforms.
• Strong understanding of enterprise Martech architecture including Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Marketing Cloud Personalization, Snowflake, customer data platforms (CDPs), customer identity solutions, and audience activation technologies.
• Proven experience integrating Salesforce Marketing Cloud with other systems using MuleSoft or similar integration platforms.
• Strong proficiency in AMPscript, SQL, and JavaScript.
• Deep understanding of data modeling and data warehousing concepts.
• Demonstrated experience supporting Salesforce Marketing Cloud or comparable Martech platforms across global markets.
• Experience managing multi-country customer communications, segmentation, and campaign orchestration across regional markets.
• Experience with cloud platforms (e.g., AWS, Azure, GCP).
• Knowledge of web development technologies (e.g., HTML, CSS).
• Experience with version control systems (e.g., Git).
• Experience with CI/CD pipelines.
• Experience with Salesforce Marketing Cloud Personalization (MCP) and its integration with Marketing Cloud.