Sr. Strategy Director

About the company

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious!

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Responsibilities

• Set the strategic direction across key client accounts, ensuring our thinking is clear, differentiated, culturally informed, and connected to meaningful business outcomes.
• Define the real problem behind complex business and brand challenges, quickly identifying the tensions, opportunities, and strategic choices that should guide the work.
• Lead the development of brand, cultural, and creative strategy, translating insight into a clear point of view that inspires both clients and creative teams.
• Lead multiple engagements and workstreams simultaneously, maintaining a high standard of strategic quality while helping teams prioritize what matters most.
• Shape the strategic approach to major briefs and opportunities, determining what we need to learn, questions to answer, and how different disciplines should come together.
• Partner with Data Strategy, Context, Business, and Creative leadership to create an integrated strategic vision for the work.
• Develop and mentor strategists, providing clear direction and feedback while helping junior and mid-level talent strengthen their judgment, storytelling and strategic craft.
• Raise the quality of the Strategy discipline, establishing strong standards for briefs, narratives, presentations, research, and strategic recommendations.
• Contribute to Translation's intellectual capital, developing perspectives