Sr. Specialist Marketing

What You’ll Work On

• Web marketing: ideating, designing and developing online customer experiences in partnership with media teams, creative and development agencies.
• MEDICAL, LEGAL AND REGULATORY review (MLR): Responsible for preparing assets for review by clinical, regulatory and reimbursement teams using the Veeva approval system. Coordinate asset approvals privacy, legal and OEC teams as needed.
• QA and UAT: Responsible for creative and functional approval of web pages pre- and post-launch.
• Project management and documentation: Write intake briefs, co-manage timelines with agencies, and document project progress in Adobe Workfront.
• Collaborate with marketing and operations partners on cross-channel campaigns, integrating customer experiences with paid media, email campaigns, and other marketing channels.

Key Success Factors

• Project management skills: Ability to manage multiple projects and adjust tactics as deadlines and business priorities shift.
• End-to-end asset management: Manage a high volume of digital assets, tracking each through multiple review and approval stages and ensuring on-time delivery according to publishing schedules.
• Customer focus: Use customer segments, market research and UX study data to identify appropriate messages addressing barriers to product adoption.
• Brand management: Ability to guide creative agencies on execution of visual assets and messaging following established brand guidelines and website templates.

Required Qualifications

• Bachelor’s degree with a minimum of 3 years e-commerce or web marketing experience.
• Experience writing creative briefs, documenting customer journeys, and identifying target audience segments for marketing campaigns.
• Experience working with creative agencies or in-house design teams.

Preferred Qualifications

• Experience with web platforms built on Adobe Experience Manager or other enterprise-level CMS.
• Experience with Adobe Workfront, Asana or other project management tools.
• Product management or marketing experience in medical device, pharmaceutical, biotech or similar regulated industry.
• Experience partnering with large, cross-functional teams on multi-channel marketing launches.