Sr. Specialist, Influencer Marketing - AF

About the role

The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals.

Responsibilities

• Program Management and Strategic Ownership
• Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.
• Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
• Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting.
• Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program.
• Drive insights & reporting, including clear program performance goals and fully owning reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal.

Requirements

• Bachelor’s degree in Marketing, Advertising or related field or relevant experience
• 5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands
• 3+ years of experience with program development/management, with influencer or ambassador programs preferred
• Experience managing an external agency vendor/partner preferred
• Some existing relationships with relevant influencers expected
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Proven ability to analyze abstract data to build a comprehensive story about product or content performance
• Very strong project management skills (including timeline development/management, budget)
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together
• Strong relationship development/management and written/verbal communication skills
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Qualifications

• High school diploma or equivalent
• 5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands
• 3+ years of experience with program development/management, with influencer or ambassador programs preferred
• Experience managing an external agency vendor/partner preferred
• Some existing relationships with relevant influencers expected
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Proven ability to analyze abstract data to build a comprehensive story about product or content performance
• Very strong project management skills (including timeline development/management, budget)
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together
• Strong relationship development/management and written/verbal communication skills
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Skills

• Project management
• Strategic planning
• Communication
• Team collaboration
• Content creation
• Vendor management
• Marketing strategy
• Consumer behavior analysis
• Industry trends monitoring

Benefits

• Competitive compensation
• Comprehensive benefits package
• Flexible working arrangements
• Health and wellness programs
• Community engagement opportunities
• Professional development resources

Pay

Compensation is competitive and commensurate with experience.

Schedule

Full-time position based in Columbus, Ohio.