Sr Specialist DCXe

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, streaming, theme parks, consumer products, and experiences. We own and operate premier entertainment and news brands including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock. Our portfolio includes Universal Pictures, DreamWorks Animation, Focus Features, and Universal Destinations & Experiences such as Universal Orlando Resort and Universal Studios Hollywood.

About the role

The Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) is responsible for developing and implementing digital campaign strategies, page planning, and tactical execution across web, mobile app, and online store platforms to support Destination Programs and Campaigns for Universal Studios Hollywood. This role operates at the intersection of strategic planning, performance measurement, and iterative enhancement, focusing on delivering high-quality digital experiences. The Senior Specialist leads the activation flywheel: translating strategy into tactics, executing with precision, analyzing performance, capturing learnings, and evolving best practices.

Responsibilities

• Digital Strategy & Experience Planning
  • Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
  • Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
  • Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning.
  • Participate in and lead cross-functional forums to align on guest-first experience enhancements.
  • Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
  • Review campaign and experience performance; interpret analytics to produce actionable insights and influence optimizations.
  • Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal’s leadership in digital guest experience.
  • Define and prioritize testing strategies (A/B, personalization, usability tests) aligned to key campaign and destination objectives.
  • Synthesize learnings and work with partners to scale winning variants into templates and best practices.
  • Partner with digital production scrum teams to define and communicate requirements for enhancements based on business needs and guest behaviors.
  • Champion continuous improvement by identifying pain points and driving backlog refinement and enhancements.
• Campaign & Program Execution
  • Maintain visibility into the status, timelines, and risks of assigned digital campaigns and programs.
  • Represent DCXE in the production of website, mobile app, and online store experiences, ensuring digital tactics (SEO, personalization) are documented and communicated.
  • Develop and manage digital proofs aligned to campaign strategy; facilitate stakeholder review and triage feedback.
  • Conduct comprehensive quality assurance (QA) on all web, app, and store content prior to launch.
  • Lead and coordinate launch readiness calls; ensure stakeholder alignment and resolve last-minute issues.
  • Monitor digital properties for campaign-related friction points or errors post-launch; partner with teams to troubleshoot and resolve issues.
  • Ensure campaign implementations reflect established best practices and advocate for continual refinement.
• Digital Guest Experience Champion
  • Monitor and analyze digital channel performance; translate insights into actionable optimizations to improve the guest journey.
  • Champion guest-first design by auditing journeys, identifying friction points, and guiding enhancements.
  • Partner with internal teams to investigate and resolve digital experience issues.
  • Proactively evolve reusable frameworks (templates, playbooks, page types) based on platform capabilities and guest expectations.
  • Advocate for speed-to-market, iteration, and continuous refinement through data-driven lookbacks and retrospectives.
• Resource Management & Cross-Functional Collaboration
  • Develop and maintain strong partnerships with cross-functional teams (Marketing, Communications, Technology, Content).
  • Act as a clear communicator of project status, dependencies, and risks to stakeholders.
  • Proactively surface risks and facilitate cross-team alignment on mitigations.
  • Represent DCXE in campaign planning and integrated communications planning (ICP) efforts.
  • Participate in retrospective reviews to identify learnings and support continuous improvement.
• Team & Organizational Leadership
  • Serve as a subject matter expert for assigned campaigns and destinations, providing strategic guidance.
  • Represent DCXE in key workstreams (strategy development, incident response, retrospectives).
  • Support partner prioritization by sharing insights into capacity, impact, and feasibility.
  • Model inclusive, collaborative, and solutions-oriented behaviors.
  • Actively contribute to a culture of high performance and positivity.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or Advertising is required. Master’s degree is a plus.
• Experience:
  • 3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution.
  • Strong project management, prioritization, and organizational skills with high attention to detail.
  • Excellent problem-solving and stakeholder management skills; ability to drive execution independently.
  • Exceptional written and verbal communication skills; ability to explain technical concepts clearly.
  • Demonstrated ability to manage multiple workstreams simultaneously.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
  • Strong interpersonal skills and ability to build collaborative relationships.
• Preferred:
  • Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM).
  • Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
  • Experience translating strategic inputs into digital deliverables (landing pages, modules, app updates).
  • Background in business analysis or digital product support.

Schedule

Hybrid: This position requires contributing from the Universal City office a minimum of four days per week.

Pay

Salary range: $75,000–$90,000

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid leave
• Tuition reimbursement
• Employee discounts and perks