Sr Specialist - B2B Marketing

About the Role

We are seeking a strategic, performance‑driven B2B Marketing Manager to lead the development and execution of integrated marketing strategies focused on growing Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the United States. The role is ideal for a highly analytical and growth‑oriented marketer who thrives at the intersection of strategy, demand generation, sales enablement, and performance optimization. The B2B Senior Specialist will drive qualified pipeline growth through data‑driven acquisition strategies, performance marketing, and optimized multi‑channel campaigns, translating marketing investment into measurable business results.

Responsibilities

• Assist with the development and execution of a comprehensive B2B marketing strategy to grow Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the U.S.
• Develop insight‑driven customer acquisition strategies, audience segmentation, and targeted marketing plans to attract and convert high‑value fuel retail and commercial prospects.
• Build and execute integrated multi‑channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth.
• Create compelling B2B messaging and positioning that communicates Sunoco’s competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry.
• Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth.
• Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates.
• Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end‑to‑end customer experience.
• Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications.
• Assist with B2B media planning and performance optimization in partnership with agency and digital teams, leveraging attribution, conversion, and pipeline data to identify the most effective channels, audiences, and investment opportunities.
• Continuously monitor, evaluate, and optimize campaign and channel performance to improve lead generation effectiveness, customer acquisition, and marketing ROI.
• Establish, track, and report on KPIs such as lead quality, cost per acquisition, cost per contract, pipeline contribution, conversion rates, and campaign ROI.
• Analyze customer behavior, campaign performance, and attribution data to identify trends, improve targeting strategies, and optimize marketing investment decisions.
• Partner with Analytics, Digital, CRM, and agency teams to strengthen attribution models and improve visibility into marketing and sales performance.
• Develop performance summaries and business recommendations to guide future marketing strategy and investment decisions.
• Assist in the development and execution of trade show, industry association, and Petroleum Marketer membership strategies to maximize brand visibility, lead generation, and business development opportunities.
• Manage the development and execution of B2B creative assets and marketing materials, including digital campaigns, paid media, social content, sales collateral, exhibits, and promotional materials.
• Assist with the development and management of the B2B promotional and campaign calendar, briefing agencies and internal stakeholders on strategy, deliverables, timelines, and budget requirements.
• Manage agency and vendor relationships to ensure high‑quality execution, alignment to objectives, and efficient use of marketing resources.
• Ensure all marketing initiatives and materials align with brand standards, business objectives, and operational requirements.
• Support ongoing management of the B2B marketing budget, including forecasting, PO setup, invoice management, and spend optimization.
• Ensure projects are delivered on time, on budget, and aligned to business objectives and performance expectations.
• Support additional B2B strategic initiatives and ad‑hoc projects as required.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.
• Proven experience developing and executing integrated B2B marketing strategies and multi‑channel lead generation campaigns that drive measurable business growth.
• Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.
• Hands‑on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms (required).
• Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.
• Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations.
• Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners.
• Excellent project management and organizational skills; ability to manage multiple priorities, stakeholders, and deadlines in a fast‑paced environment.
• Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams.
• Self‑starter with a growth mindset, strong business acumen, and a passion for performance‑driven marketing.
• Experience within fuel, convenience retail, franchise/dealer networks, commercial sales, fleet, distribution, or multi‑location retail industries is a strong asset.
• Proficient use of Microsoft Excel and financial analysis tools; ability to manipulate and analyze data.

Working Conditions

Normal office environment; stationary position 50 % of the time due to prolonged sitting or standing. Occasional overnight travel may be required. Occasional visits to industrial/manufacturing settings, which may include exposure to various materials and chemicals, extreme temperature conditions, loud machinery, and require appropriate personal protective equipment.