Sr. Software Engineer, MarTech

About the role

The Marketing Technology (MarTech) team is building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server. This is a ground-floor opportunity to build the marketing technology that every brand relies on.

Responsibilities

• Work on MarTech implementation - keeping our foundational MarTech stack healthy and well-maintained: Marketing and attribution event instrumentation in our iOS and Android apps
• Privacy and consent handling
• Event delivery that feeds our attribution partners, ad platforms, and data warehouse
• Build marketing operations tooling - platforms and services marketers and analysts run on: Programmatic ad-platform management, Marketing tooling such as creative management systems and Audience syncing
• Build AI/agent-driven workflows and MCP’s

Requirements

• 4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle
• Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it
• Familiarity with cloud infrastructure and CI/CD
• Demonstrated ability to take ambiguous or unowned problems and drive them to resolution
• Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
• Comfort owning your work end to end and moving between the client and the backend
• Interest in building MCP servers/tools to expose our platforms to Claude and other agents

Qualifications

• Nice to have: Experience across both iOS (Swift) and Android (Kotlin)
• Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API
• Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
• Experience building LLM-powered or agentic tooling, including MCP
• MarTech / AdTech domain background

Skills

• Strong problem-solving and analytical skills
• Excellent communication and collaboration skills
• Ability to work independently and as part of a team
• Passion for marketing technology and its impact on user acquisition and engagement

Benefits

Our benefits package includes:

• Mind & Body - Medical, mental health, and wellness benefits
• Financial Wellness - Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program
• Unplug - Generous PTO and 14 paid holidays
• Career - Annual training allowance for professional development and ERG membership opportunities and events
• Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings - We host company events to build a sense of connection and belonging!

Pay

The salary range for this position is $180,000 - $215,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Palo Alto, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.