Sr. Social Media & Content Associate

Betterment is a leading, technology-driven financial services company offering investing, savings, and retirement solutions for retail investors, investment advisors, and financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about empowering people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays).

About The Role

Betterment is hiring a Social Media & Content Associate to support the execution of our organic social strategy across three lines of businesses (Betterment, Betterment at Work, and Betterment Advisors Solutions) and help scale how we show up across platforms. This role sits on the Brand Creative team, reporting into the Social Media Manager. We play a key role in shaping the Betterment brand and product story, translating complex financial topics into clear, engaging content that builds trust and long-term brand equity.

As a Social Media Associate, you will play a key role in bringing our content calendar to life. This role is ideal for someone with hands-on experience using design and editing tools, who is creative and able to help make complex financial topics and product launches engaging. This role is based out of our NYC office.

New York City base salary range: $89,000 - $99,500. This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life

• Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining accurate compliance documentation.
• Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met.
• Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks by responding directly or routing to the appropriate team.
• Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts.
• Partner with Marketing, Creative, and Comms to assist in packaging product launches, research, and marketing initiatives into social-ready formats, including product explainers and social-first stories.
• Contribute ideas during brainstorms and support timely content tied to market events and key brand moments.
• Stay up-to-date on social trends to identify opportunities and adapt content strategies accordingly.

What We’re Looking For

• 2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus.
• Established ability to manage day-to-day publishing across corporate social channels.
• Experience with social video, including short-form video creation and platform-native best practices.
• Excellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice.
• Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities.
• Familiarity with analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights).
• Experience using Adobe Creative Suite, Figma, CapCut, Edits, or similar design tools, with comfort leveraging AI capabilities to ideate and execute content faster.
• Strong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms.
• Collaborative mindset and comfort working cross-functionally with different teams across the organization.

Core Values

• We change lives: Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission to empower people to build wealth with confidence and ease.
• We set audacious goals: We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
• We value all perspectives: When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
• We simplify financial services: We’re financial services pioneers, always finding new ways to improve, optimize, and enhance. Constant improvement is in our DNA.

Benefits

• Health & Wellness: Medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; Employee Assistance Program (EAP); transit benefits; FSA and HSA options.
• Ownership: Equity for all employees, including new hire and refresher grants.
• Time Off: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.