Sr Social Measurement Lead

Social Media Measurement Strategy

You will define and own Airbnb's social measurement strategy — standardizing frameworks, KPIs, and success criteria across platforms and regions, while accounting for local market nuances.

Reporting and Storytelling

Elevate reporting into strategic storytelling — synthesizing data across channels, programs, and regions into cohesive, E-team-ready narratives that connect social performance to broader marketing goals and company priorities.

Test and Learn Agenda

Lead a global test-and-learn agenda — designing experiments with clear hypotheses and success criteria, running rapid tests to exploit algorithmic dynamics, identify breakout content formats, and unlock outsized reach.

Insights and Optimization

Drive insights and optimization — analyzing cross-platform performance to surface growth levers, breakout trends, and content opportunities; translating findings into clear, actionable recommendations for creative and strategy teams.

AI and Analytics

Apply AI to accelerate analytical depth and speed — leveraging AI tools to build custom reporting views, automate workflows, validate hypotheses, and synthesize internal Airbnb data with external social signals.

Tool Landscape

Own the social measurement tool landscape — maintaining expert-level knowledge of platform-native analytics (TikTok, Instagram, YouTube) and third-party tools (e.g., Sprinklr, CreatorIQ, Brandwatch, Tubular); evaluating and onboarding new vendors as the landscape evolves.

Consumer Insights Collaboration

Partner with Consumer Insights — collaborating with Airbnb's insights team to enrich qualitative and quantitative research with social-native observations; identifying patterns in social conversation that reveal audience shifts, unmet needs, and cultural moments.

Data Proficiency

Be hands-on with data — independently pulling, querying, and analyzing data across platforms, internal tools, and third-party systems; ensuring data quality, consistency, and alignment on taxonomy and reporting standards across teams.

Qualifications

• 15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform
• Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools
• Strong analytical and technical skills, with experience in data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools)
• Proven ability to translate complex data into clear, compelling narratives for cross-functional teams and executive leadership
• Experience leading test-and-learn agendas and applying experimentation frameworks to drive measurable business outcomes
• Track record of influencing cross-functional stakeholders and driving alignment in complex, matrixed organizations
• Comfortable operating at both strategic and executional levels — from shaping global direction to building datasets
• Demonstrated hands-on proficiency with AI tools for analytical work, including using AI to build dashboards, validate hypotheses, process large datasets, and connect social signals to proprietary business data
• Deep familiarity with the social measurement tool landscape, including proven ability to model or extrapolate data not directly available through public sources

Location

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Commitment to Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

How We'll Take Care of You

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.