Sr Segment Marketing Manager

About the Role

Work in conjunction with Product Development & Adoption (PDA), R&D, and Product Marketing Teams to develop, plan, communicate, execute, and lead worldwide marketing strategies (short and long-term) and tactics for market segments using clearly defined goals, objectives, critical success factors, timelines, budgets, and metrics. Responsible for creating and managing programs and communications about products and services to internal and external customers in assigned market segment area(s). Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and sales activities.

Responsibilities

• Develop Go-to-Market Strategies for the Pharmaceutical Market Segment
  • Independently develop comprehensive go-to-market strategies for the pharmaceutical industry segment, requiring deep knowledge of pharmaceutical operations, purchasing decisions, and budget allocation.
  • Address growth projections and realistic revenue targets for the segment.
  • Identify target companies and therapeutic areas representing the best growth opportunities.
  • Prioritize product areas (e.g., small molecules, biologics, cell and gene therapy).
  • Define value positioning and competitive differentiation for each product area.
  • Align tactical approaches and marketing initiatives with pharma customer needs.
• Drive Cross-Functional Collaboration and Field Engagement
  • Marketing Execution: Generate customer-facing materials and promotional campaigns. Drive marketing initiatives supporting company focus areas. Lead development of campaigns, collateral, and promotional programs in partnership with internal stakeholders.
  • Market Intelligence: Attend industry conferences and conduct customer visits to identify emerging trends and unmet needs. Monitor pharmaceutical industry activity, including new biotech acquisitions and market shifts. Gather field insights into customer priorities and competitive threats. Co-travel with SCMT to strengthen market understanding and refine strategy.
• Provide Global Leadership and Regional Guidance
  • Serve as the strategic leader for the pharmaceutical segment across all regions, acting as the authoritative voice on segment strategy and market positioning.
  • Work with global branches and regional marketing teams to develop regionally appropriate tactics aligned with global strategy.
  • Provide guidance and support to branches, Segment Marketing Managers, and business units on segment strategy and best practices.
  • Ensure consistent execution of global strategy while enabling regional flexibility.
  • Monitor and measure the effectiveness of marketing strategies and initiatives across regions and business units.
  • Maintain extensive communication across the organization to ensure alignment and accountability.
• Train, Coach, and Mentor Colleagues
  • Build marketing capability across the organization by training, coaching, and mentoring colleagues on pharmaceutical segment marketing strategies, tactics, and best practices.
  • Mentor other Segment Marketing Managers and business unit colleagues on go-to-market approaches.
  • Coach team members on market analysis, competitive positioning, and strategic thinking.
  • Share industry knowledge and pharmaceutical customer insights with colleagues.
  • May include direct management responsibility for junior marketers or team members.
• Compliance and Cultural Integration
  • Demonstrate inclusion through words and actions, fostering a safe workspace.
  • Act with kindness, curiosity, and respect for others.
  • Embrace and incorporate Promega’s 6 Emotional & Social Intelligence (ESI) core principles in daily work.
  • Understand and comply with ethical, legal, and regulatory requirements applicable to the business.

Requirements

• PhD in life sciences or chemistry + 5+ years of pharmaceutical R&D experience, with clear progression in the scientific career ladder, demonstrating strategic thinking, cross-functional influence, and deep knowledge of pharmaceutical customer workflows.
• Ability to comprehend, present, and discuss scientific content at an advanced level.
• Demonstrated success with a variety of marketing functions including strategic and tactical marketing, marketing communications, market research, distribution channels, competitive intelligence, and customer communications.
• Strong public speaking skills to represent Promega at external meetings, conferences, and organizations.
• Proven ability to analyze issues, think strategically and creatively, and execute innovative ideas for the portfolio in target market and customer segments.
• Demonstrated effective written and verbal communication skills.
• Ability to work on multiple detailed projects and assignments simultaneously and independently.
• Highly motivated self-starter and goal-oriented professional who can adapt style and approach to suit different audiences.
• Proficiency in digital tools and technology, including Microsoft applications and mobile platforms, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

Preferred Qualifications

• PhD or MBA preferred.
• For candidates from a pharmaceutical R&D background, progression to the Associate Principal Scientist level or equivalent is preferred.
• In-depth understanding of the pharmaceutical drug development process.
• Experience working in a global organization with regional branch and/or distributor marketing and sales teams.
• Experience or familiarity with sales strategies and techniques.

Physical Demands

• Ability to move objects up to 25 pounds.
• Ability to use a computer and Microsoft Office applications.
• Travel required, domestic and international, up to 30% of the time.