Sr Retailer Marketing Manager

Dragon Shield began in 1999 in a Danish gaming store with a gamer who believed card game accessories could be better. For over 20 years, Dragon Shield has been the market leader in high-quality sleeves. In 2024, we celebrated our 25th anniversary, but our gamer roots remain central to everything we do.

About The Role

As the Senior Retail Marketing Manager at Dragon Shield, you will lead the development and execution of the global retail marketing strategy across distributors, retailers, and key channel partners in close partnership with the Marketing Director and VP of Dragon Shield. You will drive commercial growth through best-in-class retail marketing programs, ensuring consistent brand execution while identifying new opportunities to strengthen Dragon Shield’s presence in stores worldwide. This role combines strategic planning, stakeholder management, and operational excellence to deliver measurable business impact.

Responsibilities

• Retail Strategy & Commercial Growth
  • Develop and own the global retail marketing strategy across retail and distribution channels
  • Partner closely with the Marketing Director and Sales leadership to identify growth opportunities and support revenue objectives
  • Establish annual retail marketing priorities, launch plans, and channel activation strategies
  • Drive continuous improvement of retail marketing effectiveness through data, insights, and market feedback
  • Manage retail marketing budgets and ensure efficient allocation of resources and ROI
• Visual Merchandising & Retail Activation
  • Lead the development of visual merchandising concepts and retail execution standards in partnership with the Jr. Art Director, Trade Merchandising & Events
  • Ensure consistent and premium brand presentation across retail environments globally
  • Oversee large-scale retail campaigns, product launches, and in-store activations
  • Analyze campaign performance and customer engagement data to optimize future initiatives
  • Identify emerging retail trends and translate them into innovative activation opportunities
• Dragonization Program (Custom retail solutions)
  • Own and further develop the “Dragonization” program as a strategic growth initiative
  • Evaluate opportunities, define priorities, and ensure alignment with broader commercial objectives
  • Oversee end-to-end execution from concept approval through production and implementation
  • Align stakeholders across Sales, Design, Product, and Operations to ensure successful delivery
  • Establish scalable processes, governance, and performance metrics
• Distributor & Partner Marketing
  • Build and maintain strong relationships with key distributors and retail partners globally
  • Lead partner communication strategies, campaign toolkits, and launch programs
  • Develop scalable B2B marketing initiatives that increase partner engagement and revenue opportunities
  • Serve as the primary point of contact for strategic retail marketing discussions with major channel partners
  • Ensure distributors have the assets, tools, and support required for successful market execution
• Leadership & Cross-Functional Collaboration
  • Act as the retail marketing subject matter expert within the organization
  • Mentor and support colleagues across marketing and commercial functions
  • Drive alignment between Sales, Marketing, Product, and Creative teams
  • Present recommendations, performance insights, and strategic plans to senior leadership
  • Help shape future retail marketing capabilities, processes, and team development

Qualifications

• 7+ years of experience in retail marketing, trade marketing, channel marketing, or a related field
• Proven ability to build and execute strategic retail marketing initiatives across multiple markets
• Strong commercial mindset with experience supporting revenue growth through channel marketing
• Experience working with international distributors, retailers, or partner networks
• Excellent project leadership and stakeholder management skills
• Strong analytical capabilities with experience using performance data to drive decisions
• Exceptional communication and presentation skills
• Experience managing budgets and influencing senior stakeholders
• Experience within consumer products, hobbies, gaming, lifestyle brands, or related industries is an advantage