(Sr.) Public & Media Relations Coordinator
Develops and executes strategic communications that protect and strengthen Nicor Gas’ reputation with media, regulators, legislators, community leaders, customers, employees, and other key stakeholders. Provides public relations counsel and hands-on communications support for high-profile company priorities, including rate requests, regulatory proceedings, public policy issues, energy affordability, infrastructure investment, reliability, safety, and the foundational role of natural gas in Illinois’ energy future.
Responsibilities
- Translate complex regulatory, financial, and technical information into clear, compelling narratives that support business objectives, build trust, and help stakeholders understand the customer and community value of Nicor Gas’ investments.
- Implement public relations plans with tactics including press releases, social media, special events, speaking engagements, media pitching, community outreach, earned media opportunities, and shared media opportunities.
- Serve as a primary 24/7 media contact and company spokesperson.
- Support employee and executive communications as needed.
- Coordinate strategy development, positioning, and messaging for earned media, including writing and distribution of approved press releases, media advisories, statements, talking points, and social media posts.
- Develop and maintain good working relationships with regional and local media to maximize accurate and balanced media coverage.
- Provide incident response to routine and unanticipated media inquiries, controversial issues, and critical incidents.
- Identify opportunities to influence public perception through audience engagement and assist in developing social media messaging that drives website traffic, highlights community impact, and manages brand awareness.
- Monitor and archive relevant media coverage and keep accurate records of media inquiries for internal reports.
- Provide planning and execution support for media-facing events and executive speaking engagements.
- Train designated leaders on messaging and techniques for dealing with media interviews.
- Ensure media and PR plans align with business unit objectives and corporate goals.
- Position Nicor Gas executives as industry and subject matter experts with media.
- Track and analyze media coverage and communicate potential business impacts.
- Implement or drive process improvements and monitor trends in PR and media relations.
- Collaborate with business leaders and peers across the enterprise to achieve PR goals.
- Coordinate information sharing and communications activities with other departmental leads and business units.
- Analyze media coverage to determine impact and outcomes of media strategy.
- Monitor progress against metrics and deliverables, creating reports on key metrics.
- Increase digital and social media presence and grow engagement on various platforms.
- Hold self and others accountable for results.
Requirements
- Bachelor’s degree in public relations, Communications, Journalism/Media, Marketing, or similar combination of education and work experience.
- Minimum 5-7 years of related work experience in core public relations, media relations, community relations, crisis communications, or as an official spokesperson.
- Core public relations skills, including drafting communication plans, writing press releases, drafting key messages, crisis communications, and social media posts.
- Ability to translate complex concepts into easy-to-understand and relatable content for target audiences.
- Exceptionally strong written skills with proficiency in AP Style; strong verbal skills and on-camera presence.
- Proficient use of software applications including Word, Excel, PowerPoint, Adobe Acrobat, Sprout, Monday.com, and Agility.
- Self-starter with exceptional follow-through skills.
- Ability to prioritize and manage multiple deadlines and business partners.
- Proven relationship-building skills at all levels within an organization.
Preferred Qualifications
- Advanced degree or APR (Accredited in Public Relations) or ABC (Accredited Business Communicator) certification.
- Active role in industry organizations such as PRSA or IABC.
- Executive communications experience, including speechwriting, presentation support, and media training.
- Experience in the energy sector with a focus on regulatory and governmental affairs.
- Core media relations skills, including story pitching and relationship building.
- Executive speechwriting, presentation, and handling support experience.
- Keen understanding of calculating and reporting PR/media ROI.
Schedule
- Hybrid office environment with four days a week required in the Naperville office.
- Serves as 24/7 on-call company spokesperson for crisis response; must be available for off-hour duties when necessary.
- May occasionally work beyond traditional business hours to meet media deadlines or attend events.
- Occasional travel (5-20%), which may require air travel and/or overnight stays.
Pay
Base salary varies depending on factors such as location, role, skill set, and level of experience. Pay range: $77,258.00 - $139,620.80 USD annually. This position may also be eligible for additional compensation, such as an incentive program.
Benefits
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy, including:
- Competitive base salary and annual incentive awards for eligible employees.
- Health, welfare, and retirement benefits designed to support physical, financial, and emotional/social well-being.
A summary of benefits for this position can be found here.