Sr Product Owner
About the role
Marketplace is a core strategic growth driver for HealthEquity, serving as a platform that empowers members with clarity, confidence, and control over their health and financial decisions. This role involves owning the evolution of Marketplace from a feature into a scalable healthcare spend platform, driving member engagement, behavior change, and revenue growth.
Responsibilities
- Translate Marketplace strategy into a prioritized product backlog and executable delivery plans aligned to enterprise growth goals
- Own Marketplace as a curated healthcare spend platform, including partner ecosystem, product catalog, and end-to-end member experience
- Partner with Product Management to define roadmap, success metrics, and release strategies
- Drive member behavior change by enabling smarter use of healthcare dollars across spend, save, and invest journeys
- Optimize Marketplace performance across key funnel metrics (discovery, engagement, conversion)
- Support Marketplace's role in increasing engagement and long-term member value
- Expand and optimize the Marketplace ecosystem, including categories, partners, and offerings aligned to evolving member needs
- Ensure seamless integration of Marketplace into core member journeys and platforms (web and mobile)
- Partner on personalization and recommendation capabilities to deliver relevant, eligibility-aware experiences
- Own and manage the Marketplace backlog, ensuring alignment to highest-value outcomes and strategic priorities
- Lead backlog refinement, sprint planning, and prioritization to support predictable, high-quality delivery
- Partner closely with engineering teams to deliver scalable, reliable, and performant solutions
- Cross-functional leadership and go-to-market execution
- Enablement of AI-enabled product delivery
- Team leadership and product excellence
Requirements
Proven experience delivering consumer-facing digital products, ideally Marketplace, e-commerce, or Direct-to-Consumer (DTC) platforms
Experience operating across multiple teams in complex, cross-functional environments
Strong expertise in Agile and Lean product delivery methodologies
Proven ability to translate strategy into execution, including prioritization and trade-off decisions
Strong data-driven mindset with experience in analytics, experimentation, and performance optimization
Exceptional stakeholder management, communication, and collaboration skills
Ability to operate independently and drive alignment across diverse teams
Experienced with AI product management tools, including standard prompt engineering and prototyping
Preferred Qualifications
- Experience with HSA/FSA or healthcare financial products
- Familiarity with tools such as Azure DevOps, Aha!, Figma, and product analytics platforms
- Experience with personalization, recommendation engines, or data-driven customer experiences
- Experience leveraging AI tools to support product workflows including Microsoft Copilot, Claude.ai, Claude Code etc
Skills
- Strong expertise in Agile and Lean product delivery methodologies
- Proven ability to translate strategy into execution, including prioritization and trade-off decisions
- Strong data-driven mindset with experience in analytics, experimentation, and performance optimization
- Exceptional stakeholder management, communication, and collaboration skills
- Ability to operate independently and drive alignment across diverse teams
- Experienced with AI product management tools, including standard prompt engineering and prototyping
Benefits & Perks
- Medical, dental, and vision coverage
- HSA contribution and match
- Dependent care FSA match
- Un capped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
Pay
$109,500.00 To $142,500.00 / year
Schedule
This is a remote position.