Sr. Product Marketing Manager, Robot Vacuum

About the role

The Sr. Product Marketing Manager, Robot Vacuums, will own the go-to-market strategy, positioning, and content execution for TP-Link's robot vacuum portfolio within the Smart Home division. Reporting directly to the Director of Product Marketing - Smart Home, this role is a high-impact, category-focused position that requires an operator who can think like a brand builder and act like an owner.

The right candidate will bring deep knowledge of the robot vacuum category, a sharp instinct for what motivates consumers, and the creative ability to transform technical specifications into compelling, moments-based stories that drive purchase.

TP-Link's robot vacuums compete in one of the fastest-growing segments of the smart home market - this person will be the driving force behind how we position, message, and market our products, and a key contributor to taking market share from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame.

Key Responsibilities

• Own the positioning and messaging architecture for TP-Link's full robot vacuum portfolio - from entry-level models to premium self-empty and mop-combo systems
• Develop moments-based copy that connects product capabilities to real consumer life situations: clean floors before guests arrive, mornings without chores, homes that clean themselves
• Translate technical specifications - suction power, navigation precision, obstacle avoidance, dock auto-empty - into clear, differentiated consumer benefits that drive purchase intent
• Partner with the Director of Product Marketing to align robot vacuum messaging with the broader Smart Home brand narrative and Tapo brand architecture
• Lead GTM planning for all robot vacuum product launches - from feature brief to retail execution - in coordination with product management, sales, and creative teams
• Build and maintain naming frameworks and messaging hierarchies consistent across retail, digital, social, and in-box materials
• Develop creative retail, web and packaging assets that will help differentiate our category in the robot vacuum market
• Ensure all launch activities are data-driven, consumer-informed, and aligned with sales and channel objectives
• Coordinate with retail partners including Amazon, Best Buy, Walmart, Costco, and Target on content, promotional windows, and sell-in materials
• Lead the creation of all robotic vacuum product content: web copy, product detail pages, Amazon A+ content, retail assets, setup videos, explainer videos, and social-ready creative
• Brief and manage creative partners, agencies, and in-house teams to produce high-quality video and visual assets that bring the product to life
• Generate original concepts for campaigns, hero moments, and product storytelling that differentiate TP-Link from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame in the consumer's mind
• Collaborate with Product Management to influence feature prioritization based on consumer insights, market trends, and competitive research - particularly around AI navigation, smart home integration, and Matter compatibility
• Develop marketing strategies that elevate TP-Link's presence in the robot vacuum market and strengthen consumer engagement across the full funnel
• Execute awareness and conversion campaigns across digital, paid, retail, and social channels
• Leverage analytics and consumer data to optimize the customer journey and maximize conversion rates
• Create and manage programs that deepen customer engagement throughout the product lifecycle, including Tapo Care subscription acquisition and retention
• Maintain a deep, current understanding of the robot vacuum competitive landscape: pricing tiers, product roadmaps, messaging strategies, and market share trends
• Track consumer sentiment, product reviews, and community feedback to identify messaging gaps, product pain points, and differentiation opportunities
• Translate competitive intelligence into actionable positioning recommendations that keep TP-Link ahead of the market
• Partner with Digital and Social teams to strengthen TP-Link's community presence in the robot vacuum category across social platforms, forums, and review channels
• Support influencer marketing, creator programs, and ambassador initiatives to generate authentic engagement and word-of-mouth visibility
• Monitor sentiment and community insights to guide ongoing messaging improvements and campaign refinement
• Drive collaboration across PR, digital, and influencer channels to promote robot vacuum product launches and sustain visibility
• Manage Amazon product listing strategy for the robot vacuum category: title optimization, bullet points, A+ content, backend keywords, and Brand Store architecture
• Manage SEO strategy for robot vacuum pages on tplink.com and tapo.com, ensuring product pages are discoverable, conversion-optimized, and current
• Coordinate with email (EDM), SEO, and influencer campaigns to support ongoing product promotion and brand growth

Requirements

• 8-10+ years of product marketing experience in consumer electronics, smart home, or IoT technology industries, required
• Demonstrated ability to write compelling consumer copy - web copy, product descriptions, campaign concepts - that converts browsers into buyers
• Proven track record of translating complex technical features into clear, benefit-driven, moments-based consumer language
• Deep understanding of market insights and user research; and how it can be used to improve product launches
• Proven track record of successfully leading cross-functional marketing initiatives from concept to execution
• Strong understanding of Amazon marketing, A+ content, retail content strategy, and e-commerce channel management
• Experience managing agencies
• Proven success leading cross-functional marketing initiatives from concept to execution
• Deep understanding of consumer behavior, market trends, and competitive dynamics in the robot vacuum and connected home space
• Experience managing digital marketing, retail, and e-commerce programs preferred
• Bachelor's degree in Marketing, Business, or related field required; MBA preferred
• Highly Desirable: Direct product marketing experience in the robot vacuum category - SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame or a comparable brand. Candidates with this background will be prioritized
• Deep knowledge of robot vacuum technology: LiDAR vs. camera navigation, suction Pa ratings, self-empty base systems, mopping systems, obstacle avoidance, and smart home integrations
• Ability to generate breakthrough marketing ideas that create measurable business impact - differentiated campaign concepts, sharp naming instincts, and a creative point of view that makes TP-Link stand out, not just show up
• Understanding of the Matter smart home standard and how it affects product positioning and consumer messaging
• Experience managing Amazon Sponsored Products campaigns, A+ content, and Brand Store optimization
• Experience working with a global brand