Sr Product Marketing Manager, GTM

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation is a way of life. We're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About the role

We are looking for a self-starting, team-oriented, and passionate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
• Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology
• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns
• Own key sales communications and updates
• Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events

Requirements

• 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
• Ability to establish good working relationships with cross-functional teams and align with global stakeholders
• Strong collaboration skills with a willingness to drive hands-on tactical execution
• Strong communication skills, both written and verbal
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
• Confidently deliver presentations to audiences of all sizes
• Ability to confidently pick up and lead new projects even in the face of ambiguity

Benefits

Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at Salesforce Benefits.