Sr Product Marketing Manager, Fire TV 3P Devices

Key job responsibilities

• Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business
• Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives
• Develop the partner brand playbook — a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally
• Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials
• Create core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase
• Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy

About The Team

Fire TV partners with leading TV manufacturers — to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting