Sr Marketing Manager, Fire TV 3P Devices

About the role

Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook — the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation. This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem.

Responsibilities

• Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business
• Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives
• Develop the partner brand playbook — a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally
• Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials
• Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase
• Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy

About the team

Fire TV partners with leading TV manufacturers — to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.

Basic qualifications

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint