Sr. Product Marketing Manager, Enterprise
Jobgether · United States · 2 days ago
RemoteRemoteMarketing$155k–$190k/yrContract
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Product Marketing Manager, Enterprise based in the United States. This is a high-impact product marketing role focused on shaping how an innovative B2B technology platform is positioned and sold to Enterprise and upper mid-market customers.
Responsibilities
- Own the Enterprise segment narrative: Conduct deep research into Enterprise buying committees and develop differentiated messaging that addresses the needs of Finance, Legal, Analysts, Heads of Talent, RevOps, and other stakeholders.
- Translate broader positioning for Enterprise audiences: Adapt the overarching company narrative into compelling, credible messaging tailored to Enterprise and upper mid-market buyers.
- Maintain the Enterprise messaging framework: Serve as a source of truth for Sales, Solutions Engineering, Customer Success, and Marketing, ensuring consistent positioning across customer interactions and campaigns.
- Partner with Enterprise Sales: Work closely with Sales Leadership and Solutions Engineering to identify opportunities, support strategic deals, and develop initiatives that improve sales effectiveness.
- Create sales enablement programs: Develop Enterprise-specific training, materials, and resources that help sales teams communicate value, overcome objections, and advance complex opportunities.
- Lead Enterprise content development: Own case studies, sales decks, one-pagers, campaigns, TCO and ROI materials, and other collateral designed for sophisticated buyers.
- Support account-based marketing: Contribute to 1-to-1 and 1-to-few ABM initiatives through tailored messaging, content, and creative campaigns.
- Partner with Analyst Relations: Prepare compelling briefs and communicate product value to analysts and other influential audiences.
- Drive strategic initiatives: Collaborate with Sales Leadership to turn company priorities and strategic ideas into actionable assets, programs, and rollout plans.
- Strengthen cross-functional alignment: Connect Sales, Marketing, and Customer Success around Enterprise positioning and ensure teams consistently use current messaging and collateral.
- Evolve Enterprise storytelling: Refresh sales narratives and core Enterprise presentations as customer needs, market dynamics, and product positioning develop.
Requirements
- Relevant professional experience: Background in Product Marketing, Sales Enablement, Competitive Intelligence, Solutions Consulting, Sales Engineering, or a closely related discipline.
- Enterprise marketing expertise: Strong understanding of complex B2B Enterprise buying processes involving multiple stakeholders, longer sales cycles, and sophisticated decision criteria.
- Strategic and analytical thinking: Ability to synthesize customer research, market trends, product direction, and business priorities into clear positioning and actionable marketing strategies.
- Exceptional writing and storytelling: Confidence in creating compelling copy and adapting narratives for sophisticated, skeptical, and diverse audiences.
- Sales partnership: Comfortable working closely with Sales Leadership and Solutions Engineering and getting involved in strategic deals and buyer conversations.
- Content ownership: Ability to independently develop polished, Enterprise-grade decks, case studies, one-pagers, campaigns, and other sales and marketing assets while collaborating effectively with design teams.
- Enablement mindset: Enjoys translating positioning into practical training and resources that help customer-facing teams communicate with greater clarity and confidence.
- Cross-functional collaboration: Strong ability to influence and align Sales, Marketing, Customer Success, Product, and other stakeholders around common messaging.
- Comfort with ambiguity: Thrives when problems are complex or not yet fully defined and can independently determine priorities and move initiatives forward.
- Autonomy and ownership: Able to manage projects end-to-end while maintaining high standards for quality, clarity, and execution.
- Communication skills: Excellent verbal and written communication, with the ability to present recommendations clearly to both working teams and senior stakeholders.
Benefits
- Competitive annual compensation: $155,000–$190,000, with actual compensation determined based on factors such as qualifications, experience, and location.
- Equity: Stock options with a 10-year exercise window, providing flexibility around when to exercise them.
- Flexible time off: Unlimited PTO, with approximately four weeks recommended annually.
- Paid family leave: Twelve weeks of fully paid family leave in the United States.
- Remote work: Fully remote role with the flexibility to work effectively from wherever you are based in the U.S.
- Equipment and workspace support: Generous budget for equipment, software, and office furniture.
- Professional development: $100/month education budget, with larger expenses such as conferences available with manager approval.
- Quality-focused environment: A culture that prioritizes thoughtful, high-quality work over quick hacks and encourages autonomy, clarity, and first-principles thinking.
- Inclusive workplace: A collaborative environment committed to equal opportunity, diversity, and inclusion.