Sr. Product Marketing Manager, Content Marketing

About the role

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music's content offerings.

Responsibilities

• Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
• Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
• Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
• Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
• Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
• Provide copywriting guidance
• Advocate for the optimal customer experience when working on UX design with product teams
• Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• 7+ years of managing stakeholders in cross-functional project experience
• 7+ years of product marketing experience driving go-to-market strategies and cross-functional campaign execution in consumer technology, entertainment, or digital media
• 5+ years of experience developing and launching scalable marketing frameworks across multiple product releases
• Demonstrated experience conducting customer research and translating insights into competitive positioning strategies
• Promised track record managing multi-channel global marketing campaigns that drive measurable adoption and engagement metrics
• 5+ years successfully developing creative marketing assets (video, social, owned channels) in partnership with design and creative teams
• Proven track record providing strategic copywriting direction and advocating for customer experience in UX design processes
• Experience establishing repeatable processes and mechanisms that scale across global markets and diverse customer segments
• MBA or advanced degree in Marketing, Business, or related field
• Deep understanding of music streaming industry dynamics, competitive landscape, and emerging trends in audio entertainment