Sr. Product Marketing Manager, Content Cloud

About the role

For our client, we are seeking a Sr. Product Marketing Manager to join the team of a leader in the Enterprise Technology space. This role will own the commercial strategy for a key content platform offering, helping shape how the company positions, packages, and grows the product in the market. The position will partner closely with Sales, Product, and customer-facing teams to strengthen adoption, retention, and expansion across the installed base. It will also drive competitive intelligence, customer insights, and external-facing storytelling to support launches and market differentiation.

Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own and execute the commercial strategy for the product line.
• Drive renewal and expansion narratives for the largest installed base, with a focus on increasing adoption of key product capabilities.
• Develop and lead competitive strategies, including battlecards and win/loss analysis.
• Manage pricing, packaging, and value propositions in close partnership with Sales and Product teams.
• Set and track adoption goals for new launches, iterating based on data and customer feedback.
• Integrate customer and market insights into strategy through direct engagement and research.
• Represent the company in external settings, including demos, webinars, and industry events.

Qualifications

• 8-12 years of B2B SaaS product marketing experience, particularly with headless CMS, DXP, DAM, or content infrastructure products.
• Hands-on enterprise DAM or content management experience with a strong grasp of RFPs and complex buying processes.
• Proven ownership of pricing and packaging decisions, with the ability to defend those choices confidently.
• Ability to conduct live product demos unscripted.
• Experience positioning against market incumbents and challengers, with a record of learning from wins and losses.
• Demonstrated success in driving product adoption post-launch, leveraging data effectively.
• Strong communication skills and executive presence, enabling effective collaboration with senior leaders.

Benefits

• Dynamic and challenging work environment with opportunities for personal and professional growth.
• A strong sense of community with team bonding activities and a respectful team culture.
• The opportunity to work with prestigious brands across multiple industries, enhancing your professional profile.
• An inclusive culture where every voice is valued and team contributions are recognized.

Pay

$155,000 – $175,000 annually