Sr. Product Marketing Manager, Business Networking
Overview:
TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better!
Key Responsibilities
Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story.
Execute the Go-To-Market launches for new solutions, products and feature releases.
Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.
Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.
Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey.
Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.
Requirements
BA/BS degree in marketing, network engineer, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.
Extensive experience and understanding of business networking industry, well understand the solution application and pain points.
Deep understanding of target audience including partners and customers, proven success to craft appealing and impactful messaging to the right audience.
Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits.
Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
Able to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
Benefits
Salary range: $140,000 - $180,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Health and wellness benefits, including free gym membership
Quarterly team-building events