Sr. Product Marketing Manager

About the Role

We are looking for a Sr. Product Marketing Manager to build and own the product marketing function at Xe. You will define our ideal customer profiles, own positioning and messaging across segments, and lead go-to-market strategy for a fast-moving product roadmap spanning business payments and consumer money transfer. This role is central to evolving how the market sees us: from a trusted source for FX information to a full cross-border payments provider for businesses and consumers. This is a high-visibility, foundational role on a growing marketing team, serving as the connective tissue between Product, Marketing, and Sales.

Responsibilities

• Define and own ideal customer profiles, segmentation, positioning, messaging, and value propositions across business (SME) and consumer segments, with a focus on establishing Xe as the cross-border payments platform for small and mid-sized businesses.
• Lead go-to-market strategy and execution for new product and feature launches, coordinating across Product, Growth, Lifecycle, Content, Sales, and regional teams from planning through post-launch measurement.
• Anchor messaging in real customer use cases, such as paying international suppliers, managing multi-currency operations, and embedding payments into existing business workflows.
• Develop messaging frameworks and proof points for landing pages, paid campaigns, lifecycle journeys, B2B lead nurture, and sales conversations, ensuring brand and demand efforts align with a consistent story.
• Drive sales enablement by building playbooks, pitch narratives, competitive battlecards, and collateral that help sales and partnerships teams position the product consistently and win.
• Build and maintain deep customer and competitive intelligence across the cross-border payments landscape, translating insights into positioning, content, and roadmap input.
• Partner with Product Management to inform roadmap priorities with market and customer evidence, aligning launch scope, success metrics, and adoption targets.
• Champion the voice of the customer internally through research, win/loss insights, reviews, and frontline feedback loops, measuring positioning and launch performance against acquisition, conversion, and retention goals.
• Support pricing and packaging communication to ensure value, transparency, and trust at every customer touchpoint.

Requirements

• 5+ years of marketing experience, with at least 2-3 years in product marketing, ideally in fintech, payments, B2B SaaS, or another regulated, high-velocity digital business.
• Experience marketing to business audiences, understanding how SMEs evaluate financial and operational tools, and the differences between B2B and consumer buying processes.
• Strong positioning skills, distilling complex products into simple, differentiated messaging built on trust, transparency, and clear value, with experience repositioning an established brand.
• Proven experience leading cross-functional go-to-market launches from planning through post-launch measurement.
• Experience building effective sales enablement materials and working closely with sales and partnerships teams.
• Strong analytical skills, with comfort in funnel metrics, competitive benchmarking, and customer research, and the ability to turn data into decisions.
• Excellent writing and communication skills, able to flex from executive narrative to conversion copy direction.
• Experience partnering with product managers and influencing without authority in a fast-moving, test-and-learn environment.
• Curiosity about customers and a proactive approach to gathering feedback through surveys, interviews, win/loss calls, reviews, and frontline interactions.
• Fluency with AI tools for research, content development, and workflow acceleration is a strong plus.
• Experience in cross-border payments, FX, embedded finance, or ERP/accounting software ecosystems is a strong plus.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and more
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

Pay

The reasonable estimated pay for this role ranges from $140,000 USD to $170,000 USD. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience.