Sr Product Marketing Manager

About the role

The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center. This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite.

Responsibilities

• Narrative Refresh: Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas.
• Articulate AI Value: Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning.
• AI Agent Launches: Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics.
• Packaging & Pricing Transitions: Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud.
• Campaign & Outbound Support: Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials.
• Sales Enablement & Collateral Development: Enablement Assets: Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battlecards.
• Field Empowerment: Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles.
• ISV & Ecosystem Strategy: ISV Partner GTM: Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries.
• Customer Insights & Adoption Marketing: Market & Competitive Intelligence: Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps.
• NRR & Adoption Protection: Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion.

Requirements

• Domain Expertise: 3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
• Tech & Market Knowledge: Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
• Strategic & Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
• Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.
• Communication Skills: Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.

Qualifications

• Education: Bachelor's degree in Business Administration, Marketing, Communications, or related field.
• Experience: 3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software.
• Technical & Market Knowledge: Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions.
• Strategic & Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines.
• Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams.
• Communication Skills: Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.

Skills

• Product Marketing: Experience in defining and updating product messaging, positioning, and adoption strategies.
• Outbound GTM: Ability to plan and execute launch strategies, manage campaigns, and support partner channels.
• Market Research: Proficiency in conducting market research, customer interviews, and win/loss analysis.
• Collaboration: Strong ability to collaborate with cross-functional teams, including Product, Sales, and Marketing.
• Communication: Excellent verbal, written, visual, and presentation skills.

Benefits

• Flexible Work: Combination of in-person time and remote work, with at least 50% of time spent in the office or with customers, prospects, and partners.
• Workday Bonus Plan: Eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
• Comprehensive Benefits: Details available upon request.

Pay

• Base Salary Range: $150,300 USD - $225,500 USD for the primary location (USA, CA, Pleasanton).
• Additional US Location(s): $127,000 USD - $225,500 USD.
• Colorado Location: $133,600 - $200,400 USD.

Schedule

• Flex Work: Combination of in-person time and remote work, with at least 50% of time spent in the office or with customers, prospects, and partners.