Sr. Product Marketing Manager
Suralink · United States · 4 wk ago
RemoteRemoteMarketingFull-time
Key Responsibilities
- I. Positioning, Messaging & GTM Strategy
- II. Content & Thought Leadership
- III. Sales Enablement
- IV. Cross-Functional Leadership
Experience and Professional Qualifications
- 5+ years of B2B SaaS product marketing experience: With clear strategic ownership of positioning, GTM, and competitive intelligence - not just content execution.
- Demonstrated launch leadership: Has owned end-to-end GTM launches with measurable pipeline or revenue outcomes.
- Competitive intelligence depth: Experience building and operationalizing CI programs, not just maintaining inherited assets.
- Thought leadership track record: Has produced or contributed to content that built market credibility - white papers, published articles, webinar programs, or speaking contributions.
- Audit/accounting/fintech background: A significant differentiator.
Competencies
- Strategic Ownership: You set direction, make decisions with incomplete information, and own the outcomes - not just the deliverables.
- Market Authority: You develop a genuine, evidence-backed point of view on buyers, competitors, and positioning - and you advocate for it internally.
- Writing That Earns Attention: Your content is read, shared, and cited - because it says something worth saying, in the voice of someone who knows the industry.
- Cross-Functional Credibility: You earn trust with Product, Sales, and CS through expertise and reliability - not title or tenure.
- Practitioner Empathy: You understand that your buyer is a busy professional, not a marketing persona, and that distinction shows up in everything you produce.