Sr. Product Marketing Manager

About the role

The Global Product Marketing team at eBay is seeking a strategic, cross-functional Product Marketing leader to drive seller acquisition, activation, and engagement for eBay’s C2C business. This role is pivotal in owning the product marketing strategy that moves private/ C2C sellers from initial interest to successful listers and habitual sellers on the eBay platform. The Senior Product Marketing role will oversee a full-funnel growth strategy, leveraging insights into seller motivations, product experience friction, and funnel-level priorities to drive actions that deliver private seller success.

What You’ll Do

• Own the narrative and in-product experience for C2C seller product experiences.
• Prioritize high-impact opportunities that meaningfully improve customer conversion, retention, and engagement.
• Collaborate with cross-domain PMMs to drive product and value prop enhancements for the seller journey.
• Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to shape product prioritization across domains.
• Connect domain-level product improvements to activation outcomes and long-term seller value.
• Inbound and Outbound Product Marketing: Balance both inbound and outbound product marketing workstreams. Drive the inbound strategy by gathering market insights and the "voice of the customer" to influence the product roadmap and develop core positioning. Focus on bringing products to market through high-impact launch campaigns, sales enablement, and compelling storytelling that drives adoption and growth.
• Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

What You Will Bring

• 10+ years of experience in Product Marketing and Strategy in consumer, online services, or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a strong knowledge of how to connect Product-Market-Fit and Go-to-Market for business impact.
• Demonstrated success in influencing and aligning cross-functional collaborators and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments.
• Solid experience building with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or products.
• Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
• Fluency in prompt engineering, few-shot design, and shaping system behavior through well-structured context and tone.

Additional Details

The base pay range for this position is expected in the range below: $111,200 - $190,100. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).

Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

Ebay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.