Sr. Product Marketing Manager

About Us

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Opportunity

This is a unique opportunity to join a category-defining company and play a pivotal role in bringing our AI-native APA platform and Agentic AI solutions for IT to market. In this role, you’ll sit at the intersection of innovation and impact—owning go-to-market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You’ll partner closely across Product, Sales, and Marketing to launch high-impact initiatives, enable a global sales force, and drive measurable pipeline and revenue.

Who You’ll Report To

This position will report to the VP, Product Marketing. Location: Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred. Other U.S. locations may be considered.

You Will Make An Impact

• Responsible for shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)
• Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
• Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
• Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
• Prioritizing cross-functional collaboration with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
• Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action
• Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition
• Leading high-impact product launches that reinforce our position as a category leader
• Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
• Reviewing campaign and pipeline performance to optimize GTM strategies

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of product marketing experience in a high-growth environment
• A deep understanding of IT Service Desk, ITSM and AIOps market is a plus
• A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story
• A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
• A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal

Benefits

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave

Pay

The base salary range for this position is $160,000 – $180,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors.

Schedule

This is a hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred. Other U.S. locations may be considered.