Sr Product Marketing Manager

At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. Here, your ideas drive real change, improving lives on a global scale. We combine technology and clinical excellence to provide trusted solutions that address the healthcare industry’s biggest challenges, enabling greater access to convenient, affordable, and effective care. Our technology-enabled care platform helps clients achieve their digital care ambitions across the full care continuum, including urgent, acute, specialty care, behavioral health, and chronic conditions like heart and cardiometabolic diseases. For nearly two decades, Amwell has served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide.

About the role

As a Senior Product Marketing Manager, you will play a key role in driving the commercialization of Amwell’s solutions. This role focuses on executing high-impact go-to-market initiatives, enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating complex product capabilities into differentiated, outcome-driven messaging. This position is ideal for an experienced product marketer who can operate independently, thrive in a fast-paced environment, and partner closely with Product, Sales, and Marketing leaders to deliver measurable commercial impact.

Responsibilities

• Commercial Leadership
  • Develop and refine platform positioning that differentiates solutions in the payer market
  • Define go-to-market strategy including target segments, launch sequencing, and success metrics
  • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
  • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
  • Develop thought leadership for payer market trends
  • Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization
• Sales, RFP & Field Enablement
  • Develop launch messaging, sales tools, and enablement materials aligned with established positioning
  • Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
  • Develop executive-ready materials for strategic opportunities and client presentations
  • Maintain reusable messaging frameworks that accelerate RFP response development
  • Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers
  • Incorporate field feedback to continuously improve sales tools and messaging
  • Track and analyze launch and enablement performance to continuously improve commercialization outcomes
• Messaging & Competitive Intelligence
  • Translate complex product and clinical capabilities into clear, outcome-driven messaging
  • Maintain and evolve competitive battlecards and positioning guidance
  • Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement
• Cross-Functional Collaboration
  • Partner with Product teams to understand roadmap priorities and upcoming launches
  • Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning
  • Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives
  • Coordinate with Sales Enablement to support internal training and field readiness

Requirements

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills
• Excellent written and verbal communication skills

What Success Looks Like

• High-impact launches executed with strong field adoption
• Sales teams equipped with differentiated messaging and materials
• RFP responses supported with consistent, compelling positioning
• Employer-facing enablement materials effectively used by health plan clients
• Competitive insights regularly refreshed and actionable

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental, and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance

Pay

The typical base salary range for this position is $136,170 - $166,430. The actual salary offer will depend on factors including knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may also be offered as part of the compensation package.

Salaried, Exempt Roles