Sr. Product Marketing Manager , Amazon Private Brands

About the role

We are seeking an innovative, results-oriented, and customer-obsessed Sr. Product Marketing Manager to lead Price Value & Deals Events strategy for Amazon Private Brands (APB).

Responsibilities

• Own end-to-end marketing strategy for APB across all High Velocity Events (Prime Day, BFCM/BFW) and Tier 1 deal-led events, from selection planning and placement optimization through post-event retrospectives with a primary success metric of growing APB's share of marketing OPS relative to Core Retail.
• Serve as APB's primary brand partner to NASM on Everyday Value (EDV) programs, defining qualification logic, securing share of voice in thematic merchandising stories, and connecting EDV to XCM's "Spend Less" campaigns to spin the price perception flywheel outside deal windows.
• Own APB's coupon and promotional calendar in partnership with the Prime team, managing and expanding programs (Prime Card Bonus, 12 Weeks of Prime, lifecycle integrations) to convert high-value Prime members into APB customers at efficient cost-per-acquisition.
• Build and maintain strategic relationships across NASM, Prime, Pricing, and Central Events by developing data-backed pitches, negotiating placement terms and funding models, and ensuring APB inclusion in forward-looking partner roadmaps.
• Define measurement frameworks across all workstreams (deal event GMS penetration, EDV qualifying ASIN coverage, coupon redemption, N2GL acquisition), reporting performance and strategic recommendations to senior leadership quarterly.
• Identify and pilot new growth levers such as using HVEs for new-to-APB customer acquisition or integrating into new Prime ecosystem models and pairing deal messaging with acquisition targeting and post-event re-engagement to drive repeat purchase.
• Analyze customer journey data and partner program performance to size new opportunities, inform strategy iteration, and propose improvements across the value and promotions landscape.

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches