Sr Product Marketing Associate
About the role
The Sr Product Marketing Associate supports the Food Service team in the Hopkins, MN corporate office. Key responsibilities include assisting in the management of marketing programs, leading working teams, and providing day-to-day budget management support.
Responsibilities
- Assists in the management of marketing programs as directed to develop objectives, strategies and tactics to achieve long-term growth and profit objectives.
- Manages technical components of activities/programs and understands the operational support required to execute.
- Manages program/campaign priorities by creating work plans with tasks, milestones, dependencies, deliverables and required resources. Provides overall project management as well as objective creative review.
- Led and/or collaborates with cross-functional resources and agencies in order to execute marketing programs in areas that may include but are not limited to product development, branding, packaging design, and effective customer/consumer promotions and special events.
- Affords day-to-day budget management support for the Marketing team (e.g., coding invoices, creating reports to monitor spending against plan, gathering estimates, etc.).
- Leverages both quantitative and qualitative information such as consumer research, competitive intelligence, syndicated & secondary data and sales input to customize efforts and sustain our competitive advantage, build strong customer relations and develop annual brand/product plans.
- Integrates key business priorities and processes across the business unit.
- Measures program/campaign performance and effectiveness and is expected to digest, understand and share metrics with key stakeholders.
- Represents the team on different projects working with cross-functional team members, and internal/external vendors.
Requirements
Education: Bachelor's Degree or equivalent required. Years of Related Experience: Typically has a 3-5 years related experience. Knowledge/Skills/Abilities: Project Management, financial acumen/analysis, Understanding of the marketing function, marketing tools and methods. Ability to communicate orally and in writing as well as work the ability to work across the organization to utilize leverage and establish synergies. PC skills including Microsoft Office and Outlook products. Knowledge of company and group products, policies and processes along with analytical and communication skills required.
Qualifications
Not specified.
Skills
Not specified.
Benefits
Base salary range for this position is $68,000 to $90,000 annually with eligibility for a 15% annual incentive bonus that is based on organizational performance. The pay range represents the numerous factors considered in the hiring decisions including, but not limited to education, skills, work experience, certifications, geography etc. As such, starting pay for the successful candidate(s) could fall anywhere within the stated range.
Pay
Not specified.
Schedule
Not specified.