Sr. Product Manager Technical, Cross Channel Marketing (XCM) Science and Analytics

Key job responsibilities

• Define and execute the product roadmap for DMO capabilities spanning reporting, measurement, experimentation, optimization, data quality, and decision-support tooling.
• Explore, help define and implement emerging AI and agentic technologies that will improve marketing measurement, insight generation, anomaly detection, optimization, and decision support.
• Partner closely with Marketing Operations and Media stakeholders to understand workflows, pain points, and decision-making processes, ensuring DMO capabilities scale effectively across the organization.
• Serve as the Voice of the Customer across media, operations, analytics, and science stakeholders, translating business needs into prioritized product investments.
• Build product narratives, PRFAQs, strategy documents, business cases, and roadmap proposals that align diverse stakeholders around common goals and priorities.
• Collaborate with Scientists, Business Intelligence Engineers, Software Engineers, and Marketing leaders to identify high-value opportunities and translate them into scalable products and platforms.
• Develop products and mechanisms that enable rigorous experimentation methodologies, including randomized controlled trials, geo experiments, holdouts, audience experiments, lift studies, incrementality measurement, clean room measurement, and causal inference frameworks.
• Drive the product strategy for experimentation infrastructure, ensuring teams can efficiently register, launch, monitor, analyze, and learn from experiments across channels and marketplaces.
• Establish mechanisms to prioritize, track, and govern the organization's analytics and experimentation portfolio, ensuring resources are allocated to the highest-value opportunities.
• Define success metrics and inspect adoption, experimentation velocity, reporting quality, and business impact to continuously improve DMO products.

About the team

The Worldwide Integrated Marketing Systems and Intelligence (WIMSI) Tech team builds foundational technology for Amazon’s marketing funnel—from brand-building to product discovery and conversion. With a regional structure that emphasizes speed and autonomy, US teams lead upper-funnel initiatives while EU teams focus on mid/lower funnel and Prime Value. This setup allows for localized agility while building globally scalable solutions. WIMSI combines deep domain expertise with applied science and engineering to deliver high-velocity, customer-centric marketing innovation.

Basic Qualifications

• Bachelor's degree
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Experience managing technical products or online services
• Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning