Sr. Product Manager - Growth Programs

Essential Functions

• Develop and manage marketing programs for assigned products and product categories throughout the product life cycle to strengthen market positioning, customer engagement, and business performance
• Conduct market, customer, and competitive research to identify product or program requirements, emerging trends, enhancement opportunities, and emerging trends that inform product strategy
• Develop and execute product lifecycle strategies, including product direction, pricing, packaging, promotional initiatives, budget planning, and future product development plans
• Manage portfolios throughout the lifecycle, from planning and development through launch, enhancement, and ongoing performance evaluation in support of organizational objectives
• Track program performance and engagement metrics, identify risks and opportunities, and recommend actions that maximize utilization, profitability and success
• Analyze market conditions, customer needs, and competitive offerings to identify opportunities for product innovation, differentiation, and competitive positioning
• Develop product documentation and provide product expertise, technical knowledge, status updates, and lifecycle insights
• Prepare, coordinate, and lead program introductions, launches, updates, and related activities to ensure successful implementation, market readiness, and adoption
• Serve as a liaison among cross-functional teams to gather customer insights, share portfolio information, and facilitate effective collaboration throughout the product development process

Required Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; or equivalent combination of education and experience
• 5 years of experience in product management, product development, marketing, or related field
• Deep knowledge of product management principles, practices, and product life cycle methodologies
• Expertise in market research, customer analysis, and competitive assessment techniques
• Ability to analyze data, trends, and customer feedback to identify opportunities and support product decisions
• Strong project management skills with the ability to coordinate multiple initiatives and priorities
• Ability to translate market and customer requirements into actionable product strategies and specifications

The potential compensation range for this role is $109,100.00 - $145,433.33.