Sr. Product Manager

About Vitamix

Vitamix is the premium brand of high-performance blenders, renowned for its top-notch company culture and climate. Recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient, Vitamix fosters healthy lifestyles for both customers and employees through wellness programs, a free Vitamix machine, an onsite fitness center, fitness reimbursements, and opportunities for advancement. The brand is a global leader in high-performance blending solutions for home and commercial use, preferred by chefs and found in top restaurants worldwide. Vitamix products are available domestically at retailers like Williams Sonoma, Sur la Table, Crate & Barrel, Target, Amazon, and Vitamix.com, as well as in over 130 countries.

About the Role

The Senior Product Manager will lead strategic planning and drive long-term profitable growth for assigned product categories. Responsibilities include managing product strategy, roadmap priorities, end-to-end product lifecycle, commercialization, and new product profitability. The role involves leading business and product decisions, mentoring junior team members, and translating market and customer insights into evidence-based priorities.

Responsibilities

• Define 3-year product roadmaps for assigned product lines/categories, evaluating customer, market, competitiveness, and financial inputs to establish priorities, business cases, and product requirements.
• Translate market and customer insights into strategy by influencing learning plans, guiding research, and identifying performance gaps, customer needs, adoption barriers, and growth opportunities.
• Lead product decisions and lifecycle management from concept through end-of-life across global markets; partner with Program Management, Marketing, and Sales on development, launch, positioning, adoption, and post-launch performance.
• Own product line/category performance across revenue, margin, profitability, and market share, prioritizing high-value growth opportunities and driving new product and launch profitability.
• Lead and develop junior product managers through clear expectations, coaching, feedback, and accountability while fostering collaboration and high-quality execution.
• Represent Product Management with executive stakeholders, communicating recommendations, business cases, trade-offs, and decisions while driving cross-functional alignment on priorities.
• Partner with Sales and Brand Marketing on national and key accounts, providing product expertise and contributing to customer-specific strategies, commercialization, and portfolio recommendations that drive profitable growth.
• Translate customer and market intelligence into growth opportunities, sizing and prioritizing opportunities, informing product strategy, and aligning development priorities with market and customer needs.
• Enable sales and engage customers through product expertise, presentations, training, webinars, and tools; partner with Sales to address adoption barriers and accelerate new product growth.

Requirements

• Minimum 7 years of related experience.
• Prior experience directly managing, coaching, or mentoring junior team members, including setting expectations and providing performance feedback.
• Experience in Food Service, Culinary, or Consumer Packaged Goods industries is preferred.
• Experience supporting national or key accounts, delivering customer-facing presentations, or working closely with commercial/sales teams in a B2B or foodservice environment is preferred.
• Bachelor’s Degree in Business, Marketing, or a related field is required.
• Advanced Degree in Business, Marketing, Engineering, or Finance is preferred.

Skills

• Product & Portfolio Strategy: Product portfolio and lifecycle management, category strategy, roadmap development, prioritization, and product requirements.
• Innovation & Commercialization: New product development, commercialization, go-to-market strategy, and post-launch performance management.
• Business & Financial Acumen: Business case development, opportunity sizing, revenue and margin analysis, profitability, and investment trade-offs.
• Market & Customer Insights: Market, customer, competitive, and category analysis; voice-of-customer and market research.
• Pricing & Channel Strategy: Pricing, value proposition, customer and channel strategy.
• Demand & Forecasting: Forecasting and demand planning collaboration.
• Cross-Functional Leadership: Drive alignment and decisions across functions and effectively translate strategy into action.
• Executive Communication: Clearly communicate complex insights, recommendations, and strategic direction to senior leadership.
• Analytics & AI: Leverage analytics, visualization, and AI-enabled tools to investigate business questions, synthesize information, generate insights, and develop recommendations; experience with Tableau, ChatGPT, Microsoft Copilot, or similar tools preferred.
• Problem Solving: Skilled at quickly diagnosing issues, identifying root causes, and developing and implementing effective solutions.
• Reliability/Dependability: Highly reliable, proactive self-starter; can be counted on to complete assignments on time.
• Organizational Skills: Effectively manages time, prioritizes tasks, meets deadlines, and maintains systems for achieving goals.
• Communication: Ability to express ideas clearly, confidently, and succinctly in both formal and informal settings.
• Resourcefulness: Leverages available resources and contacts to overcome obstacles and achieve project goals efficiently.
• Innovation & Adaptability: Demonstrated ability to generate innovative ideas, explore unconventional approaches, and adapt strategies to achieve desired outcomes.
• Flexibility: Ability to adjust quickly to changing priorities, new information, and diverse situations while remaining focused on achieving goals.

Physical Demands

• Ability to sit up to 8 hours per day, with walking and standing required frequently.
• Visual acuity is required to perform activities such as preparing and analyzing data, viewing a computer terminal, reading documents, reports, and emails.
• Repetitive hand movements for tasks like typing or assembly.

Schedule

Monday-Friday, 8:00 AM - 5:00 PM.

Work Arrangement

Hybrid (Office).

Up to 10% travel required.