Sr Product Manager

About the role

JLG is seeking a strategic and market-driven Senior Product Manager to lead the direction and lifecycle of a key access equipment product platform. This is a high-visibility role that directly shapes regional and global product strategy while driving commercial success for a core product family.

Responsibilities

• Own the full lifecycle of an assigned access equipment product platform (e.g., boom lifts, scissor lifts, telehandlers, or other core product family), shaping roadmap strategy and long-term portfolio direction.
• Develop and execute Multi-Generation Product/Enhancement Plans aligned to regional and global growth objectives.
• Act as the strategic hub across Engineering, Operations, Sales, Service, Marketing, and global teams—driving alignment from concept through commercialization.
• Translate voice-of-customer (VOC), competitive insights, and market analysis into differentiated product definitions and compelling value propositions.
• Partner with technical teams to prioritize initiatives and deliver solutions that meet market timing, performance, and customer expectations.
• Guide pricing strategy and monitor portfolio performance, including margin, market share, and competitive positioning.
• Lead successful product launches, including field trials, demonstrations, and go-to-market execution.
• Equip Sales and Service teams with the tools and messaging needed to clearly articulate value-based selling propositions.
• Engage directly with customers, dealers, and rental partners to validate strategy and identify growth opportunities.
• Coach and mentor team members while driving accountability and delivering measurable business results.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, or related field; technical degree preferred.
• Eight (8) or more years of related product management, engineering, marketing, or commercial experience.
• Ability to travel up to 30%, depending on business needs.

Preferred Qualifications

• Experience in the access equipment, construction equipment, rental, or heavy equipment industry.
• Direct familiarity with a major access equipment product platform (e.g., boom lifts, scissor lifts, telehandlers, or similar equipment).
• Service, aftermarket, rental, or sales experience.
• Engineering background or strong technical product development exposure.
• Experience working in global, cross-functional environments.

Pay

The pay range for this role is $118,700.00 - $211,300.00. The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions.