Jobs · Marketing · Wisconsin

Sr. Product Manager

Generac · Waukesha, WI · 1 wk ago
On-siteMarketingFull-time

Responsibilities

  • Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization.
  • Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products.
  • Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness.
  • Partner closely with Strategic Sourcing to evaluate third-party suppliers, consolidate vendors, and improve economies of scale.
  • Conduct competitive market scans to identify gaps and opportunities for new accessory and aftermarket offerings.
  • Act as the clear owner of the category with limited need for day-to-day oversight.
  • Phase 1: Clean-up and rationalization of existing accessories and aftermarket SKUs (portfolio optimization).
  • Phase 2: Growth and expansion of the category through new accessory development, sourcing strategies, and gap analysis versus competitors.
  • Establishing a long-term prioritization-based category roadmap with finite resources.
  • Potential future team build-out under this role as the category scales.

Requirements

  • Bachelor’s Degree, and equivalent experience in Business, Engineering, or related field.
  • 5+ years of product management experience, specifically in consumer product development.
  • Minimum 3 years of experience managing a portfolio of high-volume SKU’s.
  • Proven track record of managing products at all stages from concept through commercialization.
  • Knowledge / Skills / Abilities:
    • Proficiency in product strategy development and execution.
    • Excellent stakeholder communication and management skills.
    • Strong technical acumen and problem-solving abilities.
    • Self-starter that focuses on managing larger scopes of work within a product portfolio while leveraging customer and market insights to influence tactical decisions.
  • Experience with data-driven decision-making and analytics.
  • Familiarity with customer-focused product development methodologies.

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